How Text Message Advertising Can Work for Your Business
Text message advertising is a great way for businesses to connect to consumers about deals, promotions, upcoming events, and other offers and opportunities. It’s an underutilized platform of communication with lots of potential and excellent results. A 2010 Frost & Sullivan survey found that over 90% of text messages are read within 3 minutes. Compare that with 22% for email, 29% for tweets, and 12% for Facebook posts.
With everyone having their phones close by, text message advertising is one of the marketing methods that businesses should utilize for connecting with their customers and being top of mind.
"Text message advertising is a great way for businesses to connect to consumers about deals, promotions, upcoming events, and other offers and opportunities."
Compliance for Text Message Advertising
To protect both businesses and consumers, text message advertising has rigorous compliance rules for communications. Subscribers opt in to receive messages, for instance. To some, that may be a deterrent, but it’s actually a huge pro: These are people who genuinely want to read your messages, and they likely will!
One of the other big things about text message advertising is the 160-character limit, which puts businesses in a position to be creative with their messages to communicate the best possible message in a small amount of space. If there’s room, a short URL can be included at the end of any message.
Examples of Text Message Ads
If you decide to go down the text message advertising route, the SMS examples below should give you an idea about the direction you should take:
- Bob’s Pizza-20% off large pizza pie Thursday only! http://short-url.here
- Reminder: 7:30pm church service Saturday 2/28. Special speaker Rev. Brown. RSVP required.
- BOGO: with every spa package at Anne’s, get a haircut on us. Offer ends 12/31. Reserve your spot now.
- Due to weather conditions, school will be starting 2 hours late at 10am.
In time, you’ll find that text message advertising is worth it—people are responding positively to your messages, indicating that they’re reading and listening to what you have to tell them.