Text Message Advertising for Businesses (Updated)

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Text message advertising is an easy way for businesses to connect with customers about sales, special promotions, or important news.

Text message advertising is a great way for businesses to connect with consumers about deals, promotions, upcoming events, and other offers and opportunities. It’s also an underutilized platform of communication with lots of potential and excellent results. You may have heard of text message advertising referred to as SMS advertising. They’re the same exact thing. SMS stands for “Short Message Service,” which is an industry term for a text message.

Check out these stats from Innovista Law’s April 2018 TCPA Survival Guide:

  • 99% of text messages are opened
  • 90% are read within 3 minutes
  • 40% get a response within 15 minutes

Compare those numbers with email’s 20% open rate—and much lower response rates—and you can see why text message advertising is one of the marketing methods that businesses should utilize for connecting with their customers and being top of mind.

What Is Text Message Advertising?

To put it simply, text message advertising is the practice of sharing promotions, sales, or news updates with your customers via text message. You can either send out mass texts to tens, hundreds, or thousands of customers at once, or communicate one-on-one with customers.

To take advantage of text message advertising, you’ll need to us an SMS platform (like SimpleTexting). Businesses that want to send texts to customers have several options when it comes to what numbers they can use. One popular solution is to use a toll-free number, as they’re capable of sending message to large groups at once or individuals. Other organizations opt to use easy-to-remember short codes such as 55588. You can also text-enable your business’ existing landline, VoIP, or toll-free number.

It’s important to note that text message advertising, like any other form of digital advertising, is regulated by communication laws specific to the industry. But you can read more on that with our ultimate guide to SMS compliance.

What Are The Benefits of Text Message Advertising?

The benefits of texting are numerous. Its speed, reach, and ability to cut through the marketing noise make it a desirable platform for marketers across all industries. Some of the most alluring aspects of SMS include:

  • Texts have a 99% open rate (Singlepoint)
  • 89% of people would like to text with businesses (BusinessWire)
  • Sales prospects who are sent text messages convert at a rate 40% higher than those who are not sent any text messages (Velocify)
  • Text messaging is 3-8X more preferred than face-to-face communication across all generations (Agility PR)

For these reasons, text message advertising is commonly used as a tool to help businesses increase their response and interaction rates, convert views into sales, schedule and confirm appointments, collect valuable customer feedback, and share time-sensitive information.

To see some of these benefits in action, check out our latest success stories from real-world clients utilizing text message advertising everyday.

Text Message Advertising Is Short and Sweet

Text message advertising has a 160-character limit for regular SMS messages. However, rather than being a true limitation, this puts businesses in a position to be creative and communicate the best possible message in a small amount of space. If there’s room, a short URL can be included at the end of any message.

Of course, you can go up to 1,600 characters (and embed rich media!) if you use MMS messaging—but even so, you still have to focus on being concise and sending your subscribers something that’s worth their time. Bottom line: Less advertising space = more powerful advertising message, and that’s exactly the kind of message that gets people’s attention in this fast-paced world of ours.

Examples of Text Message Advertising

If you decide to go down the text message advertising route, the SMS examples below should give you an idea about the direction you should take:

  • Bob’s Pizza-20% off large pizza pie Thursday only! http://short-url.here
  • Reminder: 7:30pm church service Saturday 2/28. Special speaker Rev. Brown. RSVP required.
  • Deal of the week: with every spa package at Anne’s, get a haircut on us. Offer ends 12/31. Reserve your spot now.
  • Due to weather conditions, school will be starting 2 hours late at 10am.

You can find a lot more SMS advertising examples over at SimpleTexting’s SMS Templates page. Feel free to copy and modify any of those templates for use in your own campaigns!

Try Text Message Advertising

If you’re ready to try text message advertising, we’ve got a free 14-day trial with your name on it. Just sign up, give it a spin, and in time you’ll see just how effective it really is—people will be responding positively to your messages, indicating that they’re reading and listening to what you have to tell them.

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