When you’re searching for an SMS marketing platform, it’s easy to get overwhelmed by the variety of products and services out there.
One option you may have come across is Attentive, especially if you’re in the retail and e-commerce space. The company helps more than 5,000 brands — including Coach, Chanel, and Urban Outfitters — interact with their audiences via SMS.
Curious how Attentive stacks up against its top competitors? We did a deep dive into Attentive and five similar platforms, looking at features, pricing, what customers say about them, and more.
Attentive is an international text marketing platform aimed at ecommerce businesses. The company is focused on making mass messaging as easy as possible for its customers, especially those who run online stores.
For brands looking to invest in an ecommerce-first platform, Attentive offers opportunities to integrate across tools, create autoresponses to ensure no customer is left unattended, and review campaign performance with its analytics feature.
Attentive is a desktop tool, and those interested in the platform must go through a demo before they buy so they can decide if it’s the right tool for them. Thanks to the demo, Attentive customers know exactly what they are signing up for and are familiar with the platform when they sign up.
Now, let’s look at Attentive’s top five competitors.
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How it works: SimpleTexting is known for its user-friendly platform that comes with a full suite of features no matter which pricing plan you’re on. Top features include two-way messaging, mass texting, scheduled and recurring texts, autoresponders, and segmentation capabilities. Get more contacts in a few clicks with built-in tools like web forms, click-to-text buttons, keywords, and popup widgets.
You can access the platform by both desktop and a mobile app, enabling you to receive notifications 24/7 from your customers. With Zapier, you can easily integrate SimpleTexting with your favorite tools and platforms or have SimpleTexting’s team build and maintain custom integrations for you.
SimpleTexting’s prices start at $29/month for 500 messaging credits and increase with the number of credits you need each month. Unused credits roll over to the next month, and you can add more credits at any time without needing to upgrade your account.
You can test drive the platform free for 14 days, no credit card required.
How it works: Klaviyo, a hybrid email and SMS marketing platform, provides e-commerce retailers with services for retention and growth. It specializes in contact segmentation and personalization, and robust analytics.
With Klaviyo, you can segment customers based on actions they take in your online store, like abandoned carts, and send them targeted messages, like order updates and review requests.
Klaviyo’s pricing is based on the number of email and SMS contacts you have, as well as how many messaging credits you need. The starting price is $20/month for up to 500 contacts, 150 monthly messaging credits, and 5,000 monthly email sends.
It also has a free plan with 250 contacts or fewer that includes 500 monthly email sends and 150 monthly messaging credits.
How it works: People who are new to SMS or who aren’t comfortable with most SaaS tools will love EZ Texting’s intuitive platform and valuable features. It’s the only SMS marketing service that offers a native integration with Shutterstock for stock photos.
Adding to its ease of use, EZ Texting offers customers a comprehensive guide for beginners, so you can get up and running quickly. You can try the platform free for 14 days.
EZ Texting’s pricing plans are grouped into four tiers: Value, Essentials, Premium, and Custom.
How it works: Podium is a straightforward SMS marketing service that’s made specifically for local businesses. It offers the ability to send mass text messages, request reviews, chat with customers, send text blasts, and collect payments.
Podium has three pricing plans:
The higher the plan, the more features you have access to. You can also try Podium free for 14 days.
How it works: If you use Shopify to run your online store, Postscript is made especially for you. It helps Shopify stores grow their contact lists, have two-way conversations, and leverage their store’s historical data for more personalized SMS campaigns.
Retailers will also appreciate Postscript’s automation features, like abandoned cart recovery, shipping notifications, welcome messages, and loyalty offers.
Postscript structures its pricing into four tiers:
Why listen to us about the best Attentive alternatives for SMS marketing? We know, we’re a bit biased — we believe in our platform’s value. But we’re also aware of our own limitations, and we have intimate knowledge of how platforms like ours work.
To create this report of the best Attentive alternatives, we mined real customer reviews from third-party review sites and gathered insights from our internal teams that speak to alternative platforms’ customers every day.
We can’t tell you which SMS marketing platform is the right one for your business, but can tell you that these five Attentive competitors are worthy opponents.
The best alternative to Attentive for your specific brand will depend on your budget, which features are non-negotiable for you, and your level of comfort with SMS marketing. Fortunately, they all offer a free trial or demo, so you can see for yourself which will best help you connect with your customers.
Dani Henion is the content team lead at SimpleTexting and is continuously looking for ways to make text messaging strategies and tips more accessible to SMBs. When she's not writing or planning new SMS content, you'll find her decorating elaborate sugar cookies or thrifting in Atlanta.More Posts from Dani Henion
See which SimpleTexting features and services make it more valuable to business owners than alternative SMS platforms.Read
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