Get ready! It's time to learn everything there is to know about SMS campaigns.
Most marketing channels are expensive, difficult to use, and subject to changing algorithms. That’s not even the worst part: they don’t deliver results for your business. You hope they’re working, even if everything is telling you they aren’t.
That’s not true for SMS campaigns.
If you have a list of SMS subscribers, then you can send an SMS campaign during breakfast. Before your coffee has gone cold, you’ll see new sales.
Why else does Coca-Cola use 70% of its entire mobile marketing budget on SMS marketing? SMS campaigns drive ongoing, tangible results, and ROI every day. And it’s not only for brands that buy Superbowl ads. Companies of all sizes, in every industry that you can think of, run SMS marketing campaigns.
If you’re interested in running your first SMS campaign but don’t know how to get started, then this article is for you.
What Is an SMS Campaign?
The average person sees between 4,000 and 10,000 ads per day. That could equate to 70,000 ads in a single week.
SMS campaigns don’t rely on customers noticing an ad in passing. Instead, using text messages, your company’s message goes to your audience’s phones. A successful SMS campaign drives action, engagement, and sales. SMS campaigns can notify subscribers of upcoming promotions, product launches, events, and more.
To send an SMS campaign, organizations rely on SMS marketing software. All it takes is the click of a button, and you can send as many text messages as you want.
Is SMS Marketing Effective?
Did you know that in the US we spend three hours on our phone every day? It’s no wonder that SMS open rates are 98%. If you are skeptical of industry studies that tout these statistics, we get it. So, here are some results that our customers have achieved.
- One of Amazon’s top supplement brands, Eu Natural, earned a 563% ROI with one SMS campaign.
- Whisker Seeker Tackle routinely sees a 25% conversion rate from its SMS campaigns.
- Aubrey’s Bead Closet uses SMS campaigns to drive a 400% increase in mobile web traffic.
The key takeaway is that SMS helps businesses achieve extraordinary results. The combination of high open rates, click-through rates, and conversion rates is unbeatable.
How Do SMS Campaigns Work?
Let’s dive into how you can send your first SMS campaign in four easy steps.
1. Choose a Text Marketing Software
First things first, you’re going to need a text marketing software as your cellphone won’t do the job. This is because your phone’s messaging app only lets you text around ten people at once. It also provides no way for recipients to unsubscribe from messages. (Our 14-day free trial of SimpleTexting is an excellent, zero commitment, way to send your first SMS campaign.)
2. Choose a Phone Number
There are several different phone number options you can choose. For sending text blasts, you can use shared short codes, dedicated short codes, and toll-free numbers.
We typically recommend companies use a toll-free number. Every SimpleTexting account comes with a dedicated toll-free number. They are the most versatile type of number and work for mass messaging and 2-way communication. This provides you with flexibility should you decide you want to start providing text-based customer service or sales.
3. Build an SMS Subscriber List
Once you’ve signed up for a text marketing software, you’re going to need people to receive your first SMS campaign. After all, if you don’t have any phone numbers, you won’t have anyone to text. Even if you have customer’s phone numbers, you’re going to need to get their permission to text them (more on that below). There are a bunch of different ways that you can do this.
Keywords are a word or phrase that customers can text to your number to subscribe to your SMS texts. For example, a company that sells running gear online might ask customers to text “RUN” to 900900. They will then be able to send an SMS campaign to these subscribers.
Once you create a keyword, you can then email this keyword to your email list or promote it on social media.
You can turn your website visitors into text subscribers with a web form. You can build one in a matter of minutes with SimpleTexting.
Mobile Sign Up Widget
Our mobile sign-up widget makes it easy for visitors to your website to text in your keyword.
When visitors click on a trigger button, it opens a pop-up with more information on your text marketing program. When they click the button within the pop-up, their native text app is open with the keyword and number prefilled. All they have to do is send the message.
Take a look at how it works.
If you already have a list of contacts, and express consent to text them, then you are good to go! With SimpleTexting, you don’t have to add contacts one at a time. Instead, upload a CSV or Excel file with the names and numbers.
4. Send Your First SMS Campaign
This 90-second video explains how easy it is to send your first SMS campaign.
The processing of sending an SMS campaign will differ depending on what platform you use. All you need is short and actionable copy and a list of SMS subscribers to send your first campaign.
Getting Consent for an SMS Campaign
We wrote an entire guide SMS campaign compliance. If you want the key takeaways, here they are.
1. You need to get your contacts to provide explicit consent to receive your SMS campaigns. This is the case even if you are importing existing contacts who have never provided consent to text them.
2. You need to provide a CTA that includes your company’s name, contact information, description of the texts people are signing up for, and opt-out instructions in bold type.
3. Regardless of how users sign up, your first text to them must be a compliance message confirming their subscription. It should reiterate your identity, message frequency, the fact that message and data rates may apply, and how to opt out.
With SimpleTexting, we’ve made this process automatic, i.e., every time a new user subscribes to one of your lists, we send out the required disclosures.
How To Track the Results of an SMS Campaign?
SimpleTexting allows you to track your campaign performance with our built-in analytics tools. At a glance, you can see how many new subscribers you’ve gained, the number of subscribers clicking links in your texts, and the number of messages sent per list.
SMS can be one of the most effective channels to reach your audience. By taking a couple of small and straightforward steps, you suddenly have access to where your customers spend most of their time.
Given this, it’s essential to respect this access and not blow up their phone. By providing value and being considerate, you’ll stand out from your competition. It won’t hurt your bottom-line either.