Learn important metrics about SMS for marketing with our guide to text marketing statistics! Find stats about demographics, industries, age ranges, and more!
Texting as we know it has seriously evolved over the last few decades. From a quick way to communicate with friends and family to a sophisticated business communication tool.
At SimpleTexting, we dedicate a lot of time to highlighting the ways you can use text marketing as a professional communication device. So today, we thought it might be helpful to take a step back and look at the data supporting why this is a valuable tool actually worth exploring!
We scoured our industry sources for the most recent case studies, polls, and censuses to find out more about the current state of text and SMS marketing.
How popular is it, whose using it the most, and how effective is it really?
You already know we love an ultimate guide….so we present to you your ultimate guide to the most important text marketing statistics for you and your organization.
Text Messaging Facts & Important Statistics
Across personal and professional use cases, here’s a look at texting by the numbers.
How Popular is Texting?
- Americans send roughly 26 billion text messages every day (Business Insider)
- The average person sends 15 texts per day (State of Texting Report, 2019)
- At least 97% of smartphone owners text regularly (Pew Research Center)
- Messaging is the #1 reported use of smartphones (Axway, MarketingCharts)
- 70% of smartphone owners say messaging is one of the top 5 uses of their device. That’s at least 13% higher than any other feature (Axway, MarketingCharts)
- 76% of consumers said they’ve received some kind of text message from a business (State of Texting Report, 2019)
- 39% of businesses use some form of texting to communicate with their customers (State of Texting Report, 2019)
- The use of SMS marketing grew 197% as a strategy in B2B efforts from 2015 to 2017 (Salesforce)
- 84% of businesses use or plan to use texting in their sales and marketing efforts (Salesforce)
💡Takeaways: Daily mobile phone activity is dominated by messaging above other apps and activities. Sending texts is a daily occurrence for almost every mobile phone owner, and over 3/4 of texters have communicated with a business through SMS.
Text Message Demographics – Age
- American Millennials spend 3X more time texting than calling or emailing on their cellphones (RealityMine, AdWeek)
- Text messaging is the #1 preferred communication channel for Millennials (Forbes)
- By the end of 2018, 5.1 billion people around the world, or 67% of the world’s population, were subscribed to mobile services (GMSA Intelligence)
- When it comes to daily texts, American adults….
- 18-24 y.o. sent and received about 128 text messages per day
- 25-34 y.o. sent and received about 75 text messages per day
- 35-44 y.o. sent and received about 52 text messages per day
- 45-54 y.o. sent and received about 33 text messages per day
- 55+ y.o. sent and received about 16 text messages per day
💡Takeaways: The number of daily texts sent and received decreases with age, however the older demographics are still fairly active texters!
Text Message Demographics – Education & Socioeconomic Status
- Two thirds (⅔) of incoming college students and their parents find text messages with key information or important dates helpful (University Business)
- College and university financial aid officers say texts are the most effective method in their communications tool box (University Business)
- Among non-broadband users, 45% say they do not have broadband at home because their smartphone lets them do everything they need to do online, up from 27% in 2015 (Pew 2019)
- Text messaging incoming students has been shown to increase college enrollment by 11% (University Business)
- Sending students text messages with reminders to complete enrollment forms boosted college enrollment by 3.1 percentage points overall and 8.6 percent among low-income students (Science Direct)
💡Takeaways: Texting is a great tool for educators, and due to the accessibility of mobile phones, it can provide a bridge among socioeconomic differences.
How Effective is Texting and SMS Marketing?2
- The average response time for a text message is 6,000% (60X) faster than email (CTIA, HubSpot)
- The average response time for a text message is only 90 seconds— compared to 90 minutes for email (CTIA, HubSpot, GSMA)
- SMS engagement rates are six to eight times higher than email marketing engagement rates (Retail Dive, 2018)
- SMS verification conversion rates can be as high as 85% (Salesforce)
- The average SMS campaign conversion rate is 45% (Salesforce)
- SMS marketing grew by 92% for B2Cs and 197% for B2Bs from 2015 to 2017 (Rebrandly)
- Traditional SMS verification conversion rates hover around 65% globally (Nexmo)
- SMS produces engagement rates 6-8 times higher than retailers normally achieve via email marketing when used for redemption, data collection, and brand awareness (Retail Dive)
- SMS marketing campaigns perform 7 times better than email marketing campaigns (DSIM)
- Response rates to SMS marketing are 7.5x higher than email (Marketing Profs)
- SMS verification conversion rates are 250% higher than email verification (Salesforce)
- Retailers embracing promotional SMS programs with fixed time frames and strong calls to action typically see a 23.3% conversion rate for their ongoing mobile CRM initiatives (Retail Dive)
💡Takeaways: Texting is overwhelmingly regarded as the speediest way to reach your customers and have them reach you back. It also receives higher, statistically significant engagement rates than other forms of digital advertising.
Do People Want to Text With Businesses?
- 75% of consumers are particularly frustrated when they can not respond to a text message from a business due to limitations with certain kinds of texting tools (Business Wire)
- According to a Nielson study, 56% of people surveyed would rather message a business than call customer service.
- 58% of consumers said they’ve tried to reply to a missed call via text (State of Texting Report, 2019)
- 67% of people would rather text with a business about appointments and scheduling than by email or phone (State of Texting Report, 2019)
- 80% of people use text messaging for business (Rebrandly)
- 95% of texts from businesses are read within 3 minutes of being sent (Forbes)
- More than half of consumers prefer contacting customer support through text (Rebrandly)
- More than half of US adults (59%) say that they have used their cellphone to call or text someone while inside a store to discuss purchases they are thinking of making (Pew Research)
- 75% of people wouldn’t mind receiving an SMS text message from a brand (after opt-in)(Marketing Profs)
- 78% of US consumers say receiving a text message is the fastest way to reach them for important service updates and purchases (Transactional Messaging Consumer Report)
- By 2019, customer service inquiries received through consumer messaging apps will surpass social media service requests (Gartner)
- Over 58% of people surveyed feel more confident messaging a business than calling them on the phone. The same number feel more confident messaging than filling out a form on a website, and more than 55% feel more confident messaging than emailing a business (Facebook)
💡Takeaways: It’s becoming more common for consumers to reach out to organizations via text message when they see a phone number. For matters of customer service and support, it’s becoming the preferred method for troubleshooting.
Texting Across Industries
- Multiple industries have discovered the value of business texting, with high usage in real estate (73%), agriculture (65%), entertainment and leisure (63%) and construction, machinery and homes (State of Texting Report, 2019)
- Coupons delivered via SMS have redemption rates 10 times higher than those of printed coupons (DSIM)
- 67% of US smartphone owners said they would like to receive service-based messages from banks/financial institutions (Transactional Messaging Consumer Report)
- 64% of US smartphone owners said they would like to receive service-based messages from retail stores (Transactional Messaging Consumer Report)
- 55% of US consumers said they would like to receive service-based messages from travel companies and delivery/restaurant businesses (Transactional Messaging Consumer Report)
- When it comes to sales, 90% of leads prefer to be texted, compared to called (FranchiseHelp)
- In the sales process, texting with a qualified team lead can boost conversions up to 100% (Medium)
- Different industries and their SMS response rates during the first 15 minutes (DSIM)
- Retail: 32%
- Betting & Trading: 33%
- Entertainment: 37%
- Travel & Transportation: 54%
- Finance & Banking: 57%
💡Takeaways: While all industries can benefit from adding text marketing to their communication strategy, particularly relevant uses include customer service, scheduling, sales, and event management.
The ways you can use SMS and MMS to elevate your personal and professional correspondence are expansive. Don’t sell your messages short, they deserve to be heard by a captive audience! With SMS, the odds are in your favor that they will be.
Interested in learning more? We can get you started with text marketing in just 10 minutes. And better yet? You can try it out for free. It couldn’t be simpler!
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