3 Types of SMS Marketing Messages to Add to Your Strategy

Take a look at the three types of text messages (promotional, transactional, and conversational) and their examples to inspire your next campaigns.

Which category do your marketing text messages fall into? 

That’s probably not the first thing you think of when building out your SMS marketing strategy. You just know that texting can help you solve business problems and provide a better customer experience.

That said, knowing the types of SMS marketing campaigns can help you maximize your outcomes from this strategic marketing channel.

Some common texting use cases for SimpleTexting customers are:

  • Getting more sales with mobile coupons
  • Preventing no-shows with timely appointment reminders
  • Reducing call volume with automated FAQ responses

But there are so many more types of SMS marketing campaigns available to you, and most only take a few minutes to write and schedule. 

What are the three types of SMS marketing?

  1. Promotional text campaigns
  2. Transactional text messages
  3. Conversational SMS

I’ll walk you through these three text message marketing categories and share examples inspired by independent businesses that use our SMS marketing platform.

SimpleTexting is SMS marketing software

Businesses that text customers are 217% more likely to report success. Take advantage of SMS marketing. Meaningful connections are just a text away with SimpleTexting.

Disclaimer: Please note that any advice about compliance for these text messages is for informational purposes only and is neither intended as nor should be substituted for consultation with appropriate legal counsel and/or your organization’s regulatory compliance team.

1. Promotional text campaigns

Promotional text messages showcase your products and services, educate customers, and keep them engaged with your brand.

Most often, promotional SMS are sent as mass texting campaigns (also known as one-way messaging) to help increase sales and customer loyalty.

Promotional SMS rules

Before you can send someone a promotional text, you need to get their express written consent that they want you to text them

In other words, you need electronic or paper proof that your contact:

  • Has agreed to receive marketing text messages from an autodialer (or automated texting software).
  • Knows that signing up for your texts isn’t a condition of any transaction.

Even if you already have a list of past customers in your CRM software, you need to have a record of their consent to receive promotional texts. You can invite people to join your list using compliant opt-in methods.

📚 Learn more about opt-in methods like keywords, web forms, and click-to-text buttons in our opt-in methods guide.

9 promotional text message examples

Use these example promotional texts as inspiration for your upcoming SMS campaigns.

Don’t miss out! Get 30% off all items today only. Use code SUMMER30 at checkout. Shop now and save big! [LINK]
🛍️ Our biggest sale of the year is here! Up to 50% off on selected products. Hurry, limited stock available. Shop now and save: [LINK]
📣 Introducing our newest product: the Simple Smartwatch. Stay connected and stylish. Get yours now and experience the future on your wrist: [LINK]
Join our exclusive VIP Club today and enjoy amazing benefits. Earn points with every purchase and unlock special discounts. Sign up now and start saving: [LINK]
We value your opinion! Share your feedback about your recent purchase and get 10% off your next order. Leave a review now and help us serve you better: [LINK]
Which macaron flavor do you want to see in our shops next?
A. Cookies & cream
B. Lemon lime
C. German chocolate cake filling
D. Blackberry Basil
Good news! The item you liked is back in stock. Don’t miss out this time. Place your order now before it’s gone again: [LINK]
You’re invited! Join us for our grand opening event on July 10th at 7 PM. Enjoy exclusive discounts, live entertainment, and free giveaways. RSVP: [LINK]
Skincare tip of the week: For the strongest protection, apply sunscreen as the last step in your facial skincare routine but before applying makeup. Have any questions for our beauty experts?

💡 Beat writer’s block with AI Assist — an automated tool that writes your text messages for you! Sign up for a free 14-day trial of SimpleTexting to test out this feature. 

Screenshot of SimpleTexting's AI Assist tool writing a promotional message, which is the most popular of the three types of SMS marketing
Get inspiration for your promotional text message campaigns with SimpleTexting’s AI Assist tool.

2. Transactional text messages

Transactional text messages provide customers with information that’s necessary to use your product or service. 

They can help you manage your customers’ expectations and increase satisfaction before, during, and after they interact with your business.   

What is transactional SMS vs. promotional SMS?

Unlike promotional text messages, transactional texts don’t advertise your products or services or nurture leads. They simply provide essential information, like order tracking numbers and password reset codes. 

These texts can also prompt customers to confirm details, like whether they’re planning to attend an upcoming appointment, or take an action, like making a payment.

Transactional SMS rules

Though these types of text messages aren’t promotional, you still need to get your contacts’ permission to message them. 

The difference from promotional texts, though, is that you only need express consent (instead of express written consent). When a customer gives you their phone number, you can text them information they may expect to receive.

For instance, you may add a line to the contact information section of your checkout process that says, “Provide your number for order status and shipping updates.” The customer can consent by entering their number in the form.

This doesn’t mean that you can send them promotional messages later. You’d need to get their written permission using one of the opt-in methods for promotional texts that I mentioned above.

6 Transactional text message examples

Keep your customers informed and encourage them to take necessary actions with these transaction text message examples.

Order and booking confirmations

Thank you for your order! Your purchase is confirmed. We’ll notify you when it’s shipped. Any questions? Reply to this message.

Thanks for choosing Simple Inn! Your booking for 7/10/23 to 7/18/23 is confirmed. We look forward to welcoming you soon.

Shipping and delivery notifications

Great news! Your package has been shipped and is on its way. Track your order here: [LINK] Expected delivery time is 2-3 business days.
Your package is out for delivery. It’s expected to arrive today by 8 PM. Enjoy your new purchase!

Payment reminders and confirmations

Friendly reminder: Your payment is due soon. Please submit it by 8/24/23 to avoid any late fees. View your invoice and submit your payment at [LINK]
Your payment of $53.89 has been successfully processed. Thank you!

3. Conversational SMS

Conversational SMS, also called customer service SMS, is real-time customer support via text.  It often involves automated messages, two-way messaging with a live representative, or a combination of the two.

For example, you can set up triggers — keywords that a customer texts to your number — that prompt an automated response to frequently asked questions.

Watch the video below to see an example of FAQ triggers and how to set one up.

Sometimes, conversational texting refers to prompting your contacts to reply to your message to spark a conversation. 

That might look like:

Hi Nancy, thanks again for your recent purchase! How was your experience with Simple Shop?
Great, I love the new top!
I’m so happy to hear that you like your purchase! If you have a moment, can you leave us a review? Your honest feedback means a lot to us! [LINK]

Try these three types of SMS marketing today

Did you see any types of SMS marketing that would improve your strategy? Test them out today by signing up for a free 14-day trial of SimpleTexting. You can send your first message in minutes, and our support team is here seven days a week to lend a hand.

This article was written July 10, 2023, by Dani Henion. Nathan Ellering contributed to this piece.