Navigating SMS Blog

Strong opinions and shared thoughts on text marketing, business, and tech. By the makers of SimpleTexting.

Texting & SMS marketing statistics in 2025

We surveyed 1,000 U.S. consumers as well as 400 business owners and digital marketers to glean key texting insights for 2025.



Image for The CHEW framework: A social media strategy for small business

The CHEW framework: A social media strategy for small business

Coming up with ideas for social media as a business owner can be tough. Try this social media framework that's based on the concept of "building in public."

Image for What Are SMS and MMS Carrier Fees?

What Are SMS and MMS Carrier Fees?

Some wireless carriers apply surcharges to messages sent on their networks. Here’s how we handle these fees.



The best way to text PDFs to your customers and contacts

Follow our step-by-step guide on how to text a PDF file to enhance your SMS marketing and business texting.

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Image for Two e-commerce pros share their holiday SMS marketing results

Two e-commerce pros share their holiday SMS marketing results

See how two e-commerce marketers increased holiday sales with text messaging, and learn tactics you can use in your own BFCM campaigns.

Image for 5 retail businesses reveal their Black Friday SMS marketing strategies

5 retail businesses reveal their Black Friday SMS marketing strategies

Follow along with these five retail brands and their Black Friday/Cyber Monday text messaging strategies.