The latest surveys from Pew Research Center found that 95% of Americans own a cell phone of some kind. Text messaging is the only technology that makes it possible to reach all of them—from smartphones to flip phones and everything in between. That’s what makes SMS marketing one of the most effective communication channels available. Of course, before you can start sending off messages to your customers, you need to acquire their numbers first.
Unlike other marketing channels, express written consent is required for text message advertising. Don’t let this intimidate you, legally collecting mobile phone numbers is easy, especially if you follow these seven tips.
A keyword is a word or phrase that people can text to your short code, like one of ours, 900900, in order to sign up for your updates. Some people won’t subscribe as soon as they see your keyword. They may want to wait until a more convenient moment. That’s why it’s important to make your keyword easy to remember and relevant to your product. For example, if you’re a bakery your keyword might be, “FRESHBAKED.” If you run a salon, you may want to choose the word, “RELAX.” It’s always better to make your keyword memorable rather than clever.
Walk in your customers’ shoes and imagine every place they may interact with your brand. They may browse your website, peruse your Facebook profile, scroll through your Instagram feed, read your email newsletter or grab your business card. Your keyword, along with a call-to-action, should be displayed prominently in all of these places. The more people see your keyword, the more phone numbers you’ll collect. Don’t forget to include all the necessary legal disclosures next to your call-to-action to remain compliant with TCPA guidelines.
For your SMS marketing efforts to be successful, you need to make it as easy as possible for potential subscribers to opt-in to your messages. This means giving them options. As we discussed above, the ability to send a keyword to your shortcode is one. Don’t stop there. Create a sign-up form and add it to the homepage of your website. Better yet, add it to the footer so it appears on every page. There’s no need to be a tech guru to do this. Our Web Sign-up Form App makes it as easy as copying and pasting a short piece of code.
Mobile phone numbers are valuable, and your customers know that. They’ll only share theirs if they have a good reason to. Make sure to offer your text message subscribers exclusive perks that they won’t be able to receive elsewhere. If your subscribers feel they can receive the same discount by doing a quick Google search, they’ll likely unsubscribe. Make it worth their while!
This is a fun way to collect phone numbers and entice people to join your list. Offer customers the chance to win a prize or discount if they subscribe to your text messages. Our Text-2-Win feature makes the whole process automatic. All they have to do is text in your keyword and our platform will take care of randomly selecting a winner.
No one wants to feel like they’re signing up for spam. A customer is more likely to provide you with their mobile phone number if you tell them upfront how often they’ll be hearing from you. Include this information in your call-to-action. Not only does this help you grow your list, but it also helps you remain compliant with text marketing regulations.
Trust is important. When collecting mobile phone numbers, it’s essential that you let your customers know they their information will never be sold to any other business. Assure them that they’re signing up to receive text messages exclusively from you.
Text message marketing can increase sales, build brand loyalty and grow your business. The first step is to start collecting phone numbers. Sign up today for a free, 14-day trial to see how easy to is to start collecting phone numbers. You’ll even get access to a free keyword of your choice, plus 50 complimentary SMS messages.