Best Practices

Ever wonder if there’s something you could be doing a little better? We’re here to help you feel confident about your texting efforts.

Gen Z vs. Millennials: How they prefer to be messaged by brands

We surveyed over 1,400 U.S. Gen Z and Millennials to learn about their texting preferences and behaviors: including how they text day to day, and what makes them opt in, click, buy, or unsubscribe from brand SMS.



Image for Is cold texting illegal? Here’s what to do instead

Is cold texting illegal? Here’s what to do instead

The bad news is that cold texting is illegal. The good news is you can follow these tips to encourage prospects to opt in to your text messages.

Image for The CHEW framework: A social media strategy for small business

The CHEW framework: A social media strategy for small business

Coming up with ideas for social media as a business owner can be tough. Try this social media framework that's based on the concept of "building in public."



What to know about 6-digit phone numbers

We all routinely receive text messages from five- or six-digit phone numbers. Find out how these numbers work and whether they're right for your business.

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Image for Common text abbreviations and how to use them

Common text abbreviations and how to use them

Abbreviations, acronyms, and slang are common in SMS messages. Even businesses use them. Use this quick guide to discover how they might help your brand connect with your audience.

Image for 5 event texting lessons from the Franchise Brokers Association’s 400+ attendee conference

5 event texting lessons from the Franchise Brokers Association’s 400+ attendee conference

Check out event planner Brianna LaCaruba's top five lessons for a successful attendee text strategy.