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Navigating SMS Blog

Strong opinions and shared thoughts on text marketing, business, and tech. By the makers of SimpleTexting.

The most common corporate lingo used by job recruiters

We scoured over 6 million job listings in the U.S. to determine which stale corporate buzzwords companies use the most during the recruitment process.



Image for We Spent 70+ Hours Researching the 7 Best January Gym Marketing Hacks So You Don’t Have To

We Spent 70+ Hours Researching the 7 Best January Gym Marketing Hacks So You Don’t Have To

Want the best marketing tactics for your gym or studio this January? Here are 7 unique campaign ideas you won’t find anywhere else.

Image for What America’s Mobile Impulse Purchasing Habits Mean For Your Holiday Strategy

What America’s Mobile Impulse Purchasing Habits Mean For Your Holiday Strategy

Targeted mobile ads find their way into every minute of our online experience. But how often are they making us pull the trigger on impulse purchases?



All About the iOS 16 SMS Promotional Folder (And What It Means For Brands)

The new iOS 16 update offers more filtering options for promotional messages. Here’s how to avoid getting lost in the shuffle.

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Image for How to Onboard Team Members to Your SMS Platform

How to Onboard Team Members to Your SMS Platform

Need a helping hand to manage your brand’s SMS strategy? Follow these steps to add your team members with just a few clicks.

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What Is Call Routing?

Call routing is a call management feature used to place incoming calls in a queue. Learn about call routing and how it can optimize customer contact.