Are We Texting More or Less?
Rumors of texting’s demise are greatly exaggerated. A recent report, first spotted by The New York Times, makes the dubious claim that text messaging has declined in the U.S. for the first time—ever. Not so fast. The truth is a bit more complex. People aren’t texting less, they’re just finding ways to get around their carrier. How? […]
Political Texts Garner Funds & Scrutiny
Text messages are emerging as a big player in this year’s elections, specifically in terms of fundraising. A full 10% of 2012 presidential campaign donations have come through texts, according to a new report out by Pew. Interestingly, the report also found that Democrats are more likely to donate via cellphones or online, while Republicans are […]
Political Texts Garner Funds & Scrutiny
Text messages are emerging as a big player in this year’s elections, specifically in terms of fundraising. A full 10% of 2012 presidential campaign donations have come through texts, according to a new report out by Pew. Interestingly, the report also found that Democrats are more likely to donate via cellphones or online, while Republicans are […]
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Text Messaging a Game-Changer for Political Campaigns
Ever since Barack Obama texted 3 million people to announce Joe Biden as his running mate in 2008, text messaging has been recognized as a game-changer in politics. This year, it’s a must-have for both presidential campaigns. Romney recently announced his own VP pick, Rep. Paul Ryan, with a text message to his supporters. Both […]
