Navigating SMS Blog

Strong opinions and shared thoughts on text marketing, business, and tech. By the makers of SimpleTexting.

Crisis Text Messaging Line Saves Lives

Text Messaging Saves Lives Over 10 million people have reached out to the Crisis Text Line since its official establishment in 2013. Though this number may sound staggering to some, it wouldn’t be to the resource’s primary users: teenagers, who regularly use their phones to send between 2,000 and 4,000 text messages per month. The overwhelming […]



Image for Enter “The Nice Guys” Movie Sweepstakes!

Enter “The Nice Guys” Movie Sweepstakes!

Here at Simple Texting, we love implementing text message marketing in new and innovative ways. With customer surveys SMS offers endless ways to engage with customers. We were thrilled when we were asked to help with a sweepstakes campaign for The Nice Guys, a new movie coming out in American theaters on May 20, 2016. The […]

Image for How Text Messaging Is Being Used in the 2016 U.S. Presidential Campaign

How Text Messaging Is Being Used in the 2016 U.S. Presidential Campaign

If you’ve been a longtime observer of politics and text messaging, you might have heard about Barack Obama’s historic text in 2008, announcing he had chosen his vice-presidential candidate. Obama’s text message was hailed as a landmark moment in politics and technology, and analysts observed a connection between Obama’s use of technology and his support from younger […]



2016 SimpleTexting $1,000 College Scholarship

Want $1,000 for college? SimpleTexting can help make that happen. For the 2nd year in a row, SimpleTexting is offering a $1,000 College Scholarship for a deserving high school senior or current college student. If you are currently enrolled in college or headed there in 2016-17 and want to win a $1,000 college scholarship to help […]

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Image for How to Send Rich Media in 160 Characters

How to Send Rich Media in 160 Characters

Rich media is a great way to engage with your subscribers. You can link to things like images, coupons, or even videos in your SMS marketing message.

Image for 57% of Individuals Are Willing to Receive Promotional Texts

57% of Individuals Are Willing to Receive Promotional Texts

SMS marketing is quickly becoming one of the most effective marketing and communication channels for businesses, groups, and nonprofits.