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Best mass texting app in 2024

Choosing a mass texting app can be difficult. This guide will help you pick the best platform to send text messages to everyone you need.

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A mass texting app is necessary for sending SMS messages to all of your customers at once.

But if you open Google and search for “best mass text app,” you’ll see dozens of service providers claiming to be the best.

Below, we’ll break down the pros and cons of the top players in the mass texting industry (yes, even alternatives to our platform) and tell you everything to look for in the best mass texting service for your business. 

Even if you decide not to go with ours, we hope this guide saves you some time and helps you make an informed decision.

TABLE OF CONTENTS

Methodology

To shortlist the best mass texting apps, I spent hours sending texts, creating templates, adding contacts, and testing out advanced features for 11 SMS platforms. 

I was specially looking at how easy it is to:

  • Send and receive messages
  • Upload and manage contacts
  • Configure the inbox
  • Create and use templates
  • Integrate with third-party apps
  • Automate and schedule texts

These are core to any mass texting app worth its salt. I know this because besides working in the SMS marketing industry for 18+ months, I have experience owning and marketing a small business.

16 best mass text apps – tested

Not sure where to start with your search for the best mass texting service? I’ve got you. Here’s a quick rundown of the top eleven mass texting apps in the industry.

  1. SimpleTexting – best mass texting app for small business
  2. TextMagic – best mass text app for international texting
  3. Textedly – best budget app for mass texting
  4. SlickText – best mass texting app for loyalty programs
  5. EZ Texting – best quick-start mass texting app
  6. Podium – best mass text app for local business operations
  7. Attentive – best mass text app for ecommerce business
  8. Mailchimp – best app for combining mass email and SMS
  9. MessageMedia – best mass text app for mid-market to enterprise
  10. DialMyCalls – best mass text app for mass texting and phone call
  11. Messente – best mass text app with variable pricing
  12. Omnisend – Best for multichannel marketing
  13. Klaviyo – Best for marketing automations
  14. SMSBump – Best for BigCommerce and Shopify users
  15. Postscript – Best for hyper-segmentation
  16. Sakari – Best for global users

SimpleTexting: Best mass texting app for small business

SimpleTexting: best mass texting app for small business

Admittedly, I’m a little biased about how amazing SimpleTexting is, but I have the data and testimonials to back it up.

More than 17,000 small and medium-sized businesses choose our platform because of its flexible pricing, user-friendly platform, and advanced features. From text-blasting services to lead generation, we have it all for you.

In an in-depth review of SimpleTexting on Business.com, contributing writer Mark Farlie said that “Having the type of connected system SimpleTexting’s developers created could give your company a competitive edge. That’s why we’ve selected SimpleTexting as the ideal text message marketing supplier for small businesses.”

If you want your SMS marketing strategy to work seamlessly with other tools your business relies on, our team can create custom integrations for your unique needs. We’ve worked with restaurants, healthcare practices, nonprofits, schools, and other organizations to automate text message campaigns and sync their contact lists. If you need inspiration, look no further than our small business podcast.

Pros

  • Unlimited keywords
  • Mobile app
  • Custom integrations and API for all plans

Cons

  • No built-in QR code function
  • Only available for businesses in North America

Pricing

SimpleTexting offers flexible pricing plans, with the lowest plan starting at $29/month for 500 messaging credits. Any unused credits in a given month roll over to the next month (but only for one month). You can add more credits at any time through the self-serve billing dashboard.

Free trial

To give users a chance to experience the platform’s features, SimpleTexting provides a 14-day free trial without requiring credit card information until you’re ready to upgrade.

SimpleTexting Mass Texting Example

Top features

SimpleTexting is best known for its:

Device availability

You can use SimpleTexting on desktop, smartphones, tablets, or any other wifi-enabled device. Our mobile app is available for iOS and Android.

TextMagic: Best mass text app for international texting

TextMagic: best mass text app for international texting

With its flexible pricing model and international capabilities, TextMagic is great for small businesses and those with customers outside the U.S. and Canada.

TextMagic can identify invalid numbers to improve message deliverability, and it has email-to-SMS capabilities that make communication convenient. With TextMagic, you can send audio files via text and use text-to-speech to make phone calls. This means you can communicate beyond just words on a screen.

While most SMS platforms have pricing tiers, TextMagic charges $0.04 per text, making it a flexible option for businesses with variable sending volume. 

Pros

  • Has a pay-as-you-go pricing model, instead of monthly or annual plans
  • Allows you to text contacts in 200 countries

Cons

  • Pricing model may not be cost-effective for companies sending a high volume of texts

Pricing

TextMagic’s pricing is pay-as-you-go. So, you only pay for the number of messages you send, rather than paying a fixed amount every month or year. 

The cost begins at $0.049 per text to U.S. numbers. If you send more than 100,000 messages every month, you can request custom pricing.

Free trial

Try TextMagic free for 30 days with $0.40 in messaging credits.

Top features

TextMagic is best known for its:

  • Ability to send SMS via email
  • SMS surveys 

Device availability

TextMagic offers a mobile app for iOS and Android that performs many of the same functions as its desktop app.

Textedly: Best budget service for mass texting

Textedly: best budget app for mass texting

Textedly is a simple, yet effective, mass texting platform for businesses on a budget that are looking for a simple suite of features. If you’re looking for a straightforward SMS platform with a low price, add this one to your list.

When I was testing Textedly out, I noticed some of its features are add-ons. While most platforms include things like automated texts and personalization in their monthly subscriptions, Textedly offers them a la carte for a one-time fee. 

Because its pricing tiers are so inexpensive, these add-on fees may not be a problem for businesses that need basic SMS functionality.

Pros

  • One of the least expensive SMS platforms
  • Simple and user-friendly

Cons 

  • No mobile app
  • No API (just Zapier-powered integrations)
  • Limited contact segmentation capabilities

Pricing

Textedly’s thirteen pricing tiers range from a $26/month plan for 500 text messages and one custom keyword to the $2,999/month plan, which includes 200,000 text messages and 50 keywords. 

Free trial

Textedly’s 14-day free trial comes with 50 text messages.

Top features

Popular Textedly features include:

  • Data collection
  • Voice services
  • Instagram texting button
  • MMS

Device availability

Textedly has a standard desktop app, but they don’t have a mobile app as of January 2024.

SlickText: Best mass texting app for loyalty programs

SlickText: best mass texting app for loyalty programs

With its free onboarding session, SlickText is an excellent choice for business owners who want a personalized onboarding experience.

In addition to standard features like two-way messaging, mass texting, MMS, and keywords, SlickText provides advanced capabilities like automated workflows, personalization, and loyalty program software. 

This last feature is helpful for retail companies, restaurants, and service-based businesses that want to keep customers coming back on a regular basis.

Pros

  • Offers a mobile app
  • Free onboarding session for $139/month plans or higher

Cons

  • Limited number of keywords allowed

Pricing

Like SimpleTexting, SlickText’s plans start as low as $29/month for 500 messaging credits. This plan comes with two keywords but doesn’t include automated workflows. Its top-level plan — the Monstro — includes 50,000 messages for $1,250/month.

Free trial

Try SlickText out free for 14 days with 50 messaging credits.

Top features

SlickText offers its users:

  • SMS polls and surveys
  • Website popups
  • Loyalty rewards
  • URL shortener
  • QR codes
  • MMS

Device availability

You can use SlickText on iOS or Android, in addition to desktop.

EZ Texting: Best quick-start mass texting app

EZ Texting: best quick-start mass texting app

EZ Texting is best for business owners with limited marketing experience who are looking for a robust, easy-to-use platform. 

Customers rave about EZ Texting beginner’s guide, which helps you get up and running quickly without feeling overwhelmed. It’s not the cheapest platform on the market, but it’s built with busy marketers and business owners in mind. The ease of use could save you time and, ultimately, money.

Pros

  • Easy to use
  • Provides a wealth of industry-specific educational content

Cons

  • More expensive than similar platforms
  • Unused credits don’t roll over month-to-month or annually
  • Limited number of keywords allowed for plans under $299/month

Pricing

EZ Texting’s pricing plans range from $25/month for 500 credits and 500 contacts to $3,000/month for 60,000 credits and 50,000 contacts. 

Free trial

You can try EZ Texting free for 14 days with 50 messages and one keyword.

Top features

Popular EZ Texting features include:

  • MMS
  • Shutterstock media library
  • Text forwarding
  • SafeSTOP® compliance

Device availability

In addition to its desktop app, EZ Texting has an iOS app that lets you review campaign performance and delivery, send and receive texts, and manage your contacts.

Podium: Best mass text app for local businesses

Podium: best mass text app for local business operations

Podium is excellent if you’re serving local markets and need a reliable mass texting platform. Beyond texting, I like how its reputation management system simplifies the collection and tracking of customer reviews. Podium also lets you respond to reviews from Google My Business and Facebook.

While Podium users like their ability to request and collect customer reviews via SMS, the catch is, Podium isn’t cheap. Its steep basic plan costs $249/month for 1000 contacts. Other budget-friendly alternatives with similar features are DialMyCalls and MessageMedia. 

Pros

  • Get reviews easily from GMB, Yelp, and other local business listings
  • Offers custom payment solutions 
  • Intuitive user interface 
  • Audience segmentation

Cons

  • Costly for small businesses on a budget 
  • Does not integrate with Yelp

Pricing

Podium has the essential, standard, and professional pricing packages. The essential plan cost $249/month for managing 1000 contacts. This plan allows you to integrate 100+ apps and send up to 100 bulk messages monthly. 

Free trial

None. Interested users have to book a demo to get started.

Top features

Podium has some brilliant functionalities, like: 

  • Custom-built integrations and APIs
  • Intuitive user interface
  • SMS and review management on one platform
  • Custom payment processing 
  • Audience segmentation 
  • Auto-responses to FAQs
  • Campaign analytics dashboard 

Device availability

Podium is available on Android, iOS, and desktops.

Attentive: best mass text app for ecommerce business

best mass text app for ecommerce business

Attentive is a conversational marketing platform with tools like SMS for e-commerce businesses. Their platform has responsive templates and integrates with eCommerce bigwigs like BigCommerce, Shopify, Gorgias, etc. Recently, they partnered with Stamped, a review management platform that enables you to request customer reviews via SMS. Besides the regular features of any SMS marketing software, Attentive has AI capabilities for creating personalized SMS and email campaigns quickly. That’s why, among other reasons, business owners like Paul Goodman recommend it.

However, users like Dave Rekuc claim Attentive isn’t all sunshine and rainbows. What Dave says:

Pros

  • Integrates with Shopify and Salesforce
  • Simple user interface
  • Syncs customer and product data across platforms
  • Campaigns are easy to set up and manage 

Cons

  • No mobile app
  • Email platform needs improvement 

Pricing

Attentive pricing packages are available on request. 

Free trial

Attentive SMS doesn’t offer a free trial. This is limiting because even a demo may be insufficient for you to understand how a platform works. 

Top features

  • Email and SMS opt-in list
  • One-on-one onboarding sessions
  • Predesigned flows 
  • Concierge facilities 
  • 2-in-1 email and SMS signup units
  • AMCA SPAM regulations 

Device availability

Attentive, unlike other platforms listed here, is only available on desktop.

Mailchimp: best mass texting and email combination app

Mailchimp: best app for combining mass email and SMS


Mailchimp is a conversation marketing platform. It offers robust tools for email marketing and SMS management, including AI-powered functionalities.

Mailchimp allows you to set automatic responses to customer messages based on preset actions and triggers. For instance, if a customer leaves your site without purchasing, you can trigger an automated follow-up message to encourage them to complete their purchase. This enables timely response while simultaneously improving your conversion rate.

Keep in mind that SMS is an add-on service and is only available to US users on standard and premium plans. Also, you can only send texts to customers in the US. 

Pros

  • Customizable templates and features 
  • Free plan for email marketing services
  • Simple and intuitive user interface 
  • SMS compliance 

Cons

  • Not suited for businesses with large contact lists 
  • SMS marketing is an add-on 
  • SMS marketing services are limited to US residents
  • Unused credits expire and don’t roll over to the following month 

Pricing

SMS credits are required to send text messages, and it costs $20/month for 1000 credits. 

Free trial

While Mailchimp has a free trial for its email marketing feature, the same doesn’t apply to its SMS marketing. 

Top features

  • Email and SMS signup forms and landing pages 
  • Audience segmentation 
  • Link tracking 
  • Multimedia messaging 
  • Automated campaign flows 

Device availability

Mailchimp is available on Android, iOS, and desktops. 

MessageMedia: best mass text app for mid-market to enterprise

MessageMedia: best mass text app for mid-market to enterprise

MessageMedia is a US-based multi-channel marketing platform for businesses in eCommerce, healthcare, retail, education, etc.

One of its points of attraction is its reliability. They boast of a 100% gateway uptime and avoid network failures. The translation: they provide uninterrupted service to users. In case of a network failure, the system quickly switches to an alternative gateway to prevent further disruptions. 

On MessageMedia, you can send over 40,000 text messages without glitches. Their robust system also promises to handle scalability challenges. 

Pros

  • Customizable SMS templates, including QR codes and call-to-actions
  • 99.99% uptime  
  • Affordable plans for businesses looking to scale 
  • Reliable customer support 
  • Easy to set up 

Cons

  • Advanced features are available on higher plans only 
  • Tracking campaigns on the basic plans may appear challenging

Pricing

MessageMedia offers competitive pricing plans. Its lowest starts at $49/month and lets you send up to 1000 SMS and MMS to unlimited users. Access to Pro integrations, advanced analytics, or keywords are available in higher plans. 

Free trial

MessageMedia lets users test its platform for 14 days without making monetary commitments or linking their credit card. 

Top features

  • Integrates seamlessly with CRM (customer relationship management) tools, marketing tools, and eCommerce platforms 
  • In-depth reporting and analytics 
  • MMS, SMS, and mobile landing pages
  • GDPR/TCPA compliance 
  • Barcodes 
  • Link shortener 
  • Two–way messaging 

Device availability

Android, iOS and desktop. 

DialMyCalls: best mass text app with phone calling

DialMyCalls: best mass text app for mass texting and phone call

DialMyCalls is a solid choice for businesses that engage customers through texts and calls. Their automated calling system lets you send pre-recorded voice messages and texts to your contact list via SMS. 

DialMyCalls’s lowest pricing tier costs $6.74/month. This is affordable. However, you still need to pay for basic features like 2-way texting, MMS, and conference calls. 

If you’re looking to test the waters with SMS marketing, DialMyCalls may be a fit. But if you need a comprehensive mass texting app with features like enterprise-grade deliverability, advanced reporting, and API access, SimpleTexting is your best bet.  

Pros

  • Affordable pricing plans 
  • Free inbound SMS for all plans
  • Email marketing services inclusive 

Cons

  • Advanced features are add-ons 
  • Extremely basic features on the smallest plan 

Pricing

DialMyCalls offers three pricing tiers: standard, premium, and pay-as-you-go plan. The standard plan costs $6.74/month, which covers SMS to 25 contacts, an SMS opt-in widget, and a couple other basic features. Standard features like MMS, 2-way texting, and conference calls come as an add-on and incur separate charges. 

Free trial

Unlike the other mass text apps listed here, DialMyCalls allows you to send 25 emails, SMS, or calls without adding your credit card. Once this is out, you have to subscribe to any of their packages to retain access to the features. 

Top features

  • Automated calling system 
  • Two-way messaging 
  • Offers several custom integrations, including Zapier and Salesforce 
  • Bulk emails
  • SMS polls

Device availability

You can access, send, track, and manage text messages from the DialMyCalls mobile app (Android and iOS supported) and a Chrome extension for the web version. 

Messente: best mass text app with variable pricing

Messente: best mass text app with variable pricing

Messente is under two decades old, but it still ranks as one of the best mass text apps. Its comprehensive mass texting features made it a top choice for businesses. This includes SMS encryption, OTP generator via Verigator, multichannel messaging (WhatsApp and Viber), etc. 

Another standout feature is the security. Besides providing 2FA authentication to verify users, it uses SHA-256 with RSA encryption for securing your account and database. This mitigates the possibility of cyberattacks or phishing scams. 

Messente’s affordability doesn’t deliver sub-par functionalities. The features are enterprise-grade with seamless integration capabilities. 

Pros

  • Simple and easy to use 
  • Specialized onboarding experience
  • Send SMS to customers across 197 countries 
  • Integrate over 2000 apps using Zapier 

Cons

  • Lack of self-service tools
  • Deliverability status unavailable
  • No WhatsApp integration  

Pricing

Messente uses a pay-as-you-go system. First, you select the region(s) you’re targeting and the number of texts you want to send. The system then auto-generates a pricing structure based on the information provided. You can also request a custom pricing plan if you send over 10,000 messages. 

Free trial

Signing up for the Messente mass text app gives you free credits to test its features. After using up your credits, you can opt for a paid plan if you’re satisfied.

Top features

  • In-depth analytics and reporting 
  • Custom APIs
  • Two-way SMS
  • 2FA authentication
  • GDPR Compliance 

Device availability

Messente offers a web version but doesn’t have a mobile app yet.

Omnisend: Best for multichannel marketing

Omnisend is an all-in-one eCommerce marketing automation platform, designed to help businesses streamline their email and SMS marketing efforts. It is widely used by eCommerce brands to create personalized, automated workflows that increase customer engagement and drive sales.

Pros

  • Channel Management: This process helps businesses create and implement diverse marketing strategies and techniques to maximize their reach to potential customers.
  • Automation Workflows: Omnisend offers pre-built automation workflows for cart abandonment, welcome series, and product recommendations, making it easy to engage customers at key points in their buying journey.

Cons

  • Missing Multivariate Testing: Omnisend isn’t capable of evaluating various combinations of webpage elements to identify the most effective one.
  • Limited SMS Customization: While Omnisend offers SMS marketing, its customization options for text messages are more limited than those of dedicated SMS platforms.

Pricing

  • Standard Plan: Starts at $16 per month.
  • Pro Plan: Starts at $59 per month and includes $59 worth of free SMS credits each month.

For sending SMS in the US, the cost is approximately 2.2 cents per message

Free trial

Yes, Omnisend offers a free plan. On this plan, you can send up to 60 text messages per month to 250 contacts. This is a great way to explore Omnisend’s capabilities before committing to a paid plan.

Top Features

  • Popups & Signup Forms
  • Sales & performance reports

Device availability

Omnisend does not offer dedicated desktop or mobile applications for Windows, macOS, iOS, or Android.

Klaviyo: Best for marketing automations

Klaviyo is a marketing automation platform designed for eCommerce businesses, offering tools to create personalized email and SMS campaigns. It integrates with popular eCommerce platforms like Shopify and WooCommerce, enabling businesses to segment their audiences based on behavior and preferences. Klaviyo also provides detailed analytics and reporting to optimize marketing efforts and drive customer engagement and sales.

Pros

  • Advanced automation features: Klaviyo excels in automating complex marketing workflows across SMS.
  • Data-driven insights: It offers in-depth analytics and segmentation for more targeted messaging.

Cons

  • Higher learning curve: Klaviyo’s tools can be difficult for beginners to navigate.
  • Costs can scale quickly: Pricing increases with larger contact lists and higher message volumes.

Pricing

  • Klaviyo charges per SMS sent, with pricing starting at $0.012 per message
  • Paid plans start at around $20/month for smaller contact lists, with costs scaling as your list and messaging volume grow.

Free trial

Yes, Klaviyo offers a free plan for up to 250 contacts, allowing users to test its SMS capabilities before upgrading.

Top Features

  • Marketing automations
  • Advanced segmentation

Device availability

Klaviyo has no dedicated desktop or mobile apps for Windows, macOS, iOS, or Android.

SMSBump: Best for BigCommerce and Shopify users

SMSBump is a marketing platform designed for eCommerce businesses to run SMS campaigns and automations. It integrates with platforms like Shopify, allowing businesses to send personalized messages, automate workflows (such as abandoned cart reminders), and track campaign performance. With its segmentation features and compliance tools, SMSBump helps brands increase engagement, boost conversions, and stay compliant with SMS marketing regulations.

Pros

  • Seamless integration with eCommerce platforms: SMSBump is specifically designed to integrate effortlessly with Shopify and BigCommerce, making it ideal for online stores.
  • Automated SMS marketing: It offers powerful automation tools to trigger SMS campaigns based on customer actions, like abandoned carts or completed purchases.

Cons

  • Limited beyond eCommerce: While excellent for Shopify and BigCommerce users, SMSBump lacks features that non-eCommerce businesses might need.
  • Learning curve for customization: Setting up advanced automations may require some time to master, especially for beginners.

Pricing

SMSBump uses a pay-as-you-go model, with SMS pricing starting at around $0.014 per message in the U.S. There are no monthly fees unless you choose additional features or higher-tier plans.

Free trial

Yes, SMSBump offers a free plan that includes basic SMS capabilities to test the platform’s core functions.

Top Features

  • eCommerce automations
  • Customizable templates

Device availability

SMSBump integrates directly with Shopify and BigCommerce platforms but does not offer standalone desktop or mobile apps.

Postscript: Best for hyper-segmentation

Postscript is an SMS marketing platform designed specifically for eCommerce businesses. It helps brands connect with customers through personalized text messages, driving engagement, sales, and loyalty. With features like targeted campaigns, automation, and integrations with platforms like Shopify, Postscript enables businesses to effectively manage and optimize their SMS marketing efforts.

Pros

  • Advanced segmentation capabilities: Postscript allows users to create highly detailed customer segments based on behavior, purchase history, and engagement.
  • Seamless Shopify integration: Specifically designed for Shopify, making it ideal for stores looking to implement hyper-targeted SMS campaigns.

Cons

  • Limited to Shopify: Postscript is primarily focused on Shopify users, which can limit its appeal to businesses on other platforms.
  • Pricing can increase with high-volume messaging: Costs can increase quickly for larger campaigns due to per-message pricing.

Pricing

  • Per SMS Cost: Postscript’s pricing starts at $0.015 per SMS.
  • Monthly Fees: The Starter plan requires a $25 monthly minimum spend. Higher-tier plans offer lower per SMS costs and additional features.

Free trial

Postscript offers a free trial with a $1,000 usage credit for 30 days. This credit can be used towards message and carrier fees, allowing users to test the platform’s features.

Top Features

  • Hyper-segmentation
  • Personalized messaging

Device availability

Despite Postscript’s Shopify integration capabilities, the service lacks dedicated desktop or mobile applications.

Sakari: Best for global users

Sakari is a messaging platform that provides SMS and MMS communication services for businesses. It enables organizations to send bulk text messages, manage SMS campaigns, and engage customers through automated and personalized messaging. Sakari’s services include text reminders, marketing promotions, alerts, and two-way messaging. The platform integrates with popular CRMs like HubSpot and Salesforce, making it easy to streamline customer communications and improve engagement.

Pros

  • Wide international reach: Sakari supports SMS messaging in over 200 countries, making it ideal for businesses with a global audience.
  • Multi-language support: Offers multi-language SMS options, allowing businesses to communicate effectively with customers worldwide.

Cons

  • Higher costs for international messaging: Pricing varies by country, and sending messages internationally can become expensive.
  • Limited eCommerce integrations: Sakari integrates with platforms like HubSpot and Salesforce but focuses less on eCommerce than other competitors.

Pricing

Sakari follows a pay-as-you-go pricing model, with costs starting at $0.03 per SMS message in the U.S. Pricing varies for international messages based on country rates.

Free trial

Sakari offers a free trial that includes $5 in messaging credits, equivalent to about 100 SMS credits. This allows users to test Sakari’s global messaging capabilities.

Top Features

  • Global reach
  • Flexible API

Device availability

While there are no dedicated desktop or mobile apps, Sakari provides an easy-to-use API for custom integrations.

7 things the best mass text apps have in common

Everyone promises their group messaging service or text message marketing platform is the best in the industry. And there are certainly several great ones out there.

To ensure you’re signing up for the best mass text app that’d give you a positive ROI, look out for this seven elements:

  1. Affordability for SMBs. Look for an app that offers competitive pricing, and compare how many credits you get in each pricing tier.
  2. Ease of use. Test the app with a free trial to make sure it’s user-friendly and easy to navigate.
  3. Automation. Look for features such as autoresponders and scheduled messages to save time and respond to your contacts faster. 
  4. Security. Ensure the app is secure and encrypted.
  5. Personalization. Look for features that allow for personalization, such as custom fields and the ability to segment contacts. 
  6. Responsive support. Search its ratings on third-party sites for “support” to see what customers have to say about the app’s customer service.
  7. Analytics. Check if the app provides detailed reports and analytics so you can see if your mass text campaigns are performing.

Who can use a mass text messaging app?

Many users just need an app for personal group texting. However, business text messaging goes beyond sending and receiving SMS texts. Here’s how texting brings value to several industries.

Restaurants

Leaders in the food industry use mass text message apps to take reservations, send coupons, and inform customers about weekly specials.

Real estate agents

Top-performing real estate agents use SMS messages for lead generation. How? They create a keyword and place it on their riders. Interested buyers can text in this keyword to request more information!

Retailers and e-commerce stores

Retailers who need to drive more sales rely on texts to engage customers and move products. They do this by creating customer loyalty programs and offering exclusive discounts by SMS.

Schools

Text messages facilitate communication between schools, parents, and students. The best mass texting services make it easy to send important school alerts or host fundraisers.

Churches

Successful churches find inspiring ways to connect with their congregations. Texts allow ministries to send inspirational and devotional texts, including information about upcoming events.

These are just a few of the industries that use text messaging. Read our in-depth industry guides and handbooks to learn how mass text apps can make your message heard.

7 must-have mass texting app features

Every mass text app can send SMS messages to large groups of people at once. If you’re using text messaging for your business or organization, you probably want an app that does beyond mass texting.

Before you sign up for a texting service, make sure it can deliver to multiple recipients and has the following features:

Scheduled texts and autoresponders

Sometimes you don’t want to send a text right away. Scheduled texts let you specify a future date and time for your SMS. And with autoresponders, you can set up group texts that go out at a set period of time after someone joins your list.

Keywords

Before sending a bulk text message, you need contacts. Keywords help with that. Simply set up a word or phrase that customers can text to your number to subscribe to your SMS texts.

Lists and segments

Lists and dynamic segments let you organize your contacts and send the right messages to the right people. 

MMS messaging

A good mass text messaging app lets you send more than just SMS texts. MMS allows you to include photos, videos and other files in your messages.

Link tracking and analytics

You shouldn’t be guessing if your SMS campaigns are working. Link tracking and easy-to-understand analytics let you know if your mass text messaging app is bringing value to your business.

Custom fields

Texting should feel personal. The best mass texting service gives users the ability to include Custom Fields such as first name and last name when sending messages.

Number options

Depending on how you plan to use SMS, for mass or one-on-one messaging, you’ll want the option of selecting a phone number to fit your needs. For example, a standard 10-digit number or a memorable dedicated short code unique to your business.Use the features above as a rule of thumb to assess mass texting apps that make the cut. In some instances, you may need fewer features, and in others, you may need more. Check out everything you can do with our mass text messaging app here.

Mass text campaign examples

We’ve covered the how, the why, and the who. Now let’s review some real-life examples of companies who have seen success with a mass text message app.

All of the customers below used SimpleTexting (yes, that’s us.) You can download our app for free on the App Store or Google Play.

Delta Sonic car wash

Delta Sonic is one of the largest car wash and convenience store chains in the U.S.

They use a mass text message app to communicate with thousands of customers every week. During slow seasons, they send out text blasts about promotions and services. Their text club was so well received by customers that they grew their list from zero to tens of thousands of subscribers in just a few years.

Get all the details about how Delta Sonic uses SMS.

Honey + Thyme food delivery

Honey + Thyme is changing the way people think about food delivery services.

Their menu highlights local, in-season ingredients and changes every week. Text messages help them keep customers up-to-date on the latest items that are available to order. Read more about how they drive orders with text messages.

South Arkansas Community College

As we explained in this article, a mass text message app should do more than just send messages to lists of people.

South Arkansas Community College uses the 2-way messaging feature of SimpleTexting to connect with current and prospective students. Check out their success story to see how they use texts for recruitment and organizing campus tours.

Mass texting app FAQs

What is mass texting?

Mass texting is the process of sending a single SMS or text message to a large group of recipients at the same time. It’s often used by businesses, organizations, and individuals to deliver important information, promotions, reminders, or alerts efficiently to many people simultaneously.rnrnMass texting is commonly used for marketing campaigns, event reminders, emergency alerts, and customer service notifications.
A mass texting service is a platform or software that enables businesses and organizations to send bulk text messages (SMS) to large groups of people simultaneously. These services streamline the process of managing and distributing mass text messages by providing tools for scheduling, personalization, and tracking the performance of campaigns. Click here to learn more about mass texting.
A text message keyword is a word or phrase that your contacts can text to your number to sign up for your messaging program. For example, a sandwich shop owner might invite their audience to text SUBDEALS to receive deals and updates.
You can use QR codes to make it easier for your audience to sign up for your mass texting lists. When someone scans your QR code, it’ll open their text messaging app with your number and SMS keyword already entered. It’s a quick and convenient way to build your contact list. Learn how to set up QR codes for text messages.
Email-to-SMS is a messaging service that allows users to send texts to mobile devices from their email account. With this service, you can send a message via an email address that’s designed to convert into the email into a text message format. This might be a useful option for someone who wants to send a text from a device that’s not SMS-enabled, but you can send mass texts more easily from a text messaging service provider that’s available on desktop and mobile.
Text forwarding is a feature that allows you to receive text messages on multiple devices. Here’s an example: If you want to receive all texts from your mass texting software to your email or mobile device, you can set up text forwarding so you never miss a message.
A mass texting inbox is a dashboard in your SMS software where you can have one-on-one conversations with your contacts and see replies to your text campaigns. In SimpleTexting’s mass texting inbox, you can organize messages, assign them to team members, snooze them for later, and see contact details.
A mass texting app API allows developers to integrate mass texting functionality into their own software programs. Many of our customers use our API to integrate other business tools they depend on with SimpleTexting.

To use an API, developers sign up for an account and obtain an API key, write code to integrate the API into their application, and send a request to the API with the necessary information to send text messages to a recipient list.

The API then processes the request and sends the text message to the recipient list using the SMS gateway provided by the mass texting app provider, and the API returns a response to the developer’s application indicating the success or failure of the message sending operation.
Bulk texting software can be secure if used properly and by reputable companies. It’s important to learn about potential security risks, like unauthorized access to customer data or non-compliance with data privacy regulations. To keep your customers’ data safe, research and select a reputable SMS service provider with proper security measures in place.

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Nathan Ellering
Nathan Ellering

Nathan is the head of content and SEO at SimpleTexting. With the help of an awesome team, he’s attracted more than 65 million website visitors, converted 10 million email subscribers, and supported 300,000 software users. He's written for the likes of Fast Company and his work has been referenced in publications like Forbes. Nathan has 15 years of proven corporate and startup marketing experience and continues to venture off the beaten path. When he’s not marketing, you’ll catch Nathan canoeing in the Boundary Waters or training for his next ultra marathon. Connect with Nathan on LinkedIn.

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