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Best Practices

Ever wonder if there’s something you could be doing a little better? We’re here to help you feel confident about your texting efforts.

Why You Should Add “Call or Text Us” to Your Site Today

Never miss out on a lead because you didn't provide the right contact method. Text enable your business and start reaching your audience quicker.



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The 10 best giveaway ideas for opt-in advertising

Read about giveaway best practices from guest contributor Ben Phillip at Money Crashers.

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Reheat a Cold Lead With These 13 Text Templates

Learn how to bring a cold lead back into your sales funnel with these thirteen conversation starters built to create conversation.



What Are The Most Effective Calls To Action And Why?

Learn how to write a must-click CTA for any of your marketing messages by evaluating some of the best examples of CTAs across multiple industries.

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How to Create a Business Communication Plan That Includes SMS

Business communication plans, learn why you need one and how to put one together (with examples). And finally, learn how SMS can add significant value.

Image for Understanding How and Why People Unsubscribe from Text Messages

Understanding How and Why People Unsubscribe from Text Messages

Unsubsribes happen, but the key to a successful campaign is understanding why. Learn how to manage your opt outs and keep subscribers happy.