Navigating SMS Blog

Strong opinions and shared thoughts on text marketing, business, and tech. By the makers of SimpleTexting.

How to get started with text-based customer service

Customers want the same thing they always have: to be valued and to have a good experience. But preferences around how customers want to communicate with businesses have changed. Just look at the growing popularity of text-based customer service.



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How to Set Up Location-Based SMS Advertising

If you have multiple locations, then sending promotional texts based on a subscriber's location is critical. It's also easier than you think.

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How to Send Emergency Text Message Alerts

Learn how to set up an emergency SMS alert system to keep customers, employees, students, and others safe during dangerous situations.



The Best Free And Discounted Digital Marketing Tools For Nonprofits

Learn what programs and tools offer free or discounted services for nonprofit organizations.

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Image for Do Texts With Photos Generate a Higher CTR? Here Are the Results From Our A/B Test

Do Texts With Photos Generate a Higher CTR? Here Are the Results From Our A/B Test

We split a subscriber list in two and sent each half an identical campaign—only one had a photo and the other didn't. Here's how each campaign performed.

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7 Reasons Why You Should Text Enable Your Landline Phone

We don't think twice about using our cellphones for texts and phone calls. Your business' landline doesn't have to be any different.