Strong opinions and shared thoughts on text marketing, business, and tech. By the makers of SimpleTexting.
Customers want the same thing they always have: to be valued and to have a good experience. But preferences around how customers want to communicate with businesses have changed. Just look at the growing popularity of text-based customer service.
If you have multiple locations, then sending promotional texts based on a subscriber's location is critical. It's also easier than you think.
Learn how to set up an emergency SMS alert system to keep customers, employees, students, and others safe during dangerous situations.
Learn what programs and tools offer free or discounted services for nonprofit organizations.
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We split a subscriber list in two and sent each half an identical campaign—only one had a photo and the other didn't. Here's how each campaign performed.
We don't think twice about using our cellphones for texts and phone calls. Your business' landline doesn't have to be any different.