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7 Reasons Why You Should Text Enable Your Landline Phone

We don't think twice about using our cellphones for texts and phone calls. Your business' landline doesn't have to be any different.

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By text enabling your organization’s landline you create more opportunities for people to reach you. And trust us when we say that everyone is texting.

Still on the fence? We’ve got seven reasons why you’ll want to hop on over to our side.

7 Reasons Why You Should Text Enable Your Landline Phone

1. Customers Expect Multiple Channels

According to MarketingSherpa, not only do 72% of adults prefer digital communication with companies, but 72% of consumers say they would rather connect with brands and businesses through multiple channels!

Successful business communications vary based on factors like industry, customer segment, or issue. There’s no true one-size-fits-all communication approach anymore.

When you offer multiple ways for a user to contact you, it adds to the customer experience. And an elevated customer experience can lead to more sales, less churn, and positive word of mouth!

2. People Prefer Texting

According to MarketingCharts, messaging is the #1 reported use of smartphones. This familiarity is most likely the reason why:

  • According to a Nielson study, 56% of people surveyed would rather message a business than call customer service.
  • 58% of consumers said they’ve tried to reply to a missed call via text (State of Texting Report, 2019)
  • 67% of people would rather text with a business about appointments and scheduling than by email or phone (State of Texting Report, 2019)

Not only do people prefer texting to communicate, they also find it useful to text with businesses they like.

3. No More Telephone Tag

Phone calls can be a great way to have a conversation. That is, if you’re able to get the other person on the line.

We’ve all traded voicemails back and forth with someone before. Sometimes, by the time you’re able to get them on the line, you forget why you even called in the first place. That is if you even reach them!

With texts, your message is delivered to the intended recipient and, 95% of the time, read within three minutes of being delivered.

4. Faster Response Times

Another added bonus of texting is the statistically faster response time. According to research from the CTIA, the average response time for a text message is only 90 seconds. That makes it 6,000% (or 60 times) faster than the average response time to an email!

Photo Credit: Emissary

5. Be Anywhere, Anytime

Your landline is just that, a **land-**line. When a customer calls your number, someone has to be in the physical radius to answer it. With texting, you can send and receive messages from anywhere, at any time.

6. Automate Your Responses

Texting allows for a certain degree of automation that can save you time and effort. With tools like autoresponders and triggers, you can set up a system that fields frequently asked questions without even needing to lift a finger.

It can also be a great way to send an immediate courtesy response when someone texts your business with an estimated window of time they should expect to hear back from someone.

Thanks for reaching out to Petlandia pet sitting! One of our handlers will be with you shortly.
Hi this is Miranda, how can I help you today?

7. Integrate Your SMS With Customer Management Software

If your landline is mainly a way for customers to ring in and receive support, you probably have to manually create a help desk ticket for every call. With text messages, you can use integrations to automatically sync your texting platform with your CRM software.

With a little set it and forget it action, customer text messages can auto-fill help desk tickets that keep you and your team organized!

You’ve always been told that you can’t have your cake and eat it too. But when text enabling your number doesn’t take away your ability to receive calls, it only adds a new dimension to your existing abilities—well, we say go ahead and grab your fork!

As an added bonus, you can try out SimpleTexting for free to see these seven benefits in action for yourself.

Photo Credit: Giphy
Meghan Tocci
Meghan Tocci

Meghan Tocci is a content strategist at SimpleTexting. When she’s not writing about SaaS, she’s trying to teach her puppy Lou how to code. So far, not so good.

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