We don't think twice about using our cellphones for texts and phone calls. Your business' landline doesn't have to be any different.
By text enabling your organization’s landline you create more opportunities for people to reach you. And trust us when we say that everyone is texting.
Still on the fence? We’ve got seven reasons why you’ll want to hop on over to our side.
According to MarketingSherpa, not only do 72% of adults prefer digital communication with companies, but 72% of consumers say they would rather connect with brands and businesses through multiple channels!
Successful business communications vary based on factors like industry, customer segment, or issue. There’s no true one-size-fits-all communication approach anymore.
When you offer multiple ways for a user to contact you, it adds to the customer experience. And an elevated customer experience can lead to more sales, less churn, and positive word of mouth!
According to MarketingCharts, messaging is the #1 reported use of smartphones. This familiarity is most likely the reason why:
Not only do people prefer texting to communicate, they also find it useful to text with businesses they like.
Phone calls can be a great way to have a conversation. That is, if you’re able to get the other person on the line.
We’ve all traded voicemails back and forth with someone before. Sometimes, by the time you’re able to get them on the line, you forget why you even called in the first place. That is if you even reach them!
With texts, your message is delivered to the intended recipient and, 95% of the time, read within three minutes of being delivered.
Another added bonus of texting is the statistically faster response time. According to research from the CTIA, the average response time for a text message is only 90 seconds. That makes it 6,000% (or 60 times) faster than the average response time to an email!
Your landline is just that, a **land-**line. When a customer calls your number, someone has to be in the physical radius to answer it. With texting, you can send and receive messages from anywhere, at any time.
Texting allows for a certain degree of automation that can save you time and effort. With tools like autoresponders and triggers, you can set up a system that fields frequently asked questions without even needing to lift a finger.
It can also be a great way to send an immediate courtesy response when someone texts your business with an estimated window of time they should expect to hear back from someone.
If your landline is mainly a way for customers to ring in and receive support, you probably have to manually create a help desk ticket for every call. With text messages, you can use integrations to automatically sync your texting platform with your CRM software.
With a little set it and forget it action, customer text messages can auto-fill help desk tickets that keep you and your team organized!
You’ve always been told that you can’t have your cake and eat it too. But when text enabling your number doesn’t take away your ability to receive calls, it only adds a new dimension to your existing abilities—well, we say go ahead and grab your fork!
As an added bonus, you can try out SimpleTexting for free to see these seven benefits in action for yourself.
Meghan Tocci is a content strategist at SimpleTexting. When she’s not writing about SaaS, she’s trying to teach her puppy Lou how to code. So far, not so good.
More Posts from Meghan TocciCustomers want the same thing they always have: to be valued and to have a good experience. But preferences around how customers want to communicate with businesses have changed. Just look at the growing popularity of text-based customer service.
ReadTired of guessing at how often to text your customers? Steal these SMS templates to plan your first 30 days of texts (and beyond).
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