Want a few free, effective marketing sample text messages to customers that are proven to work in real life? We’ve got you covered.
Without marketing sample text messages to customers on hand, getting your text marketing program off the ground can be tough.
Even if you know what you want to say, you may be unsure of how to say it.
It just so happens that analyzing which kinds of text messages boost sales and customer engagement is a passion project of ours here at SimpleTexting. We’ve found a few consistent themes in the types of text messages successful companies send to their customers.
Take a look at these sample text messages to customers for inspiration:
What it is: A welcome text message is one that customers receive after signing up for your texts from a keyword, a web form, or another opt-in method.
Why it works: First impressions are everything, especially with text messaging. This is your chance to reinforce the value that you’re providing your customers and make them glad they opted in to your texts. Give a warm welcome with an SMS to customers that introduces your brand and sets expectations for what’s to come.
Sample welcome text messages:
Cosmetics brand ColourPop has one of the best welcome text messages I’ve personally seen. Their opening text is eye-catching, friendly, and gives an incentive to make a purchase right away.
What it is: A promotional text is a message that funnels exclusive offers, sales, and rewards to a group of valued customers to keep them engaged with your brand.
Why it works: Sending offers that are exclusive to contacts on your text is the pinnacle of added value. By agreeing to receive texts from your business, contacts are rewarded with sales and special offers.
The exclusivity of the offers justifies the extra “sacrifice” on the customer’s end. Even if you’re running a sale or promotion for all of your customers, you can announce it to your text contact list first to give them their pick of the deals.
💡 Send an image, GIF, video, or other type of MMS message along with your promotional text to show off your products or services.
Sample promotional text messages:
Promotional text messages can make a massive positive impact on your sales. Just ask Eu Natural, a supplement brand that saw a 563% ROI from a single promotional text campaign.
It’s a pretty high conversion rate from the text message over to our website. Pretty much everyone goes over to the website to claim their gift.
Vinay
Founder, Eu Natural
What it is: An invitation text message lets your contacts know that an event or other important occasion is coming up and personally requests their attendance.
Why it works: First off, this is a strong choice for any business owner who wants to keep track of who they’ve invited to an upcoming event and who has or has not responded.
Second, if you personalize these texts, they are a valuable tool in making your contacts feel like they’re getting an exclusive invite (making them more likely to take advantage).
Sample invitation text messages:
Amazon Video used this format to fill up their Marvelous Mrs. Maisel pop-up event within hours.
What it is: A confirmation text message verifies the successful scheduling or submission of payments, bookings, orders, or other events.
Why it works: A confirmation message can deliver peace of mind that you’ve received the customer’s request, payment, or order. It can also reduce the number of support requests you receive from people asking for status updates.
Sample Confirmation Text Messages:
Personal records are important for anyone trying to stay organized, and my local skate haven Get Your Bearings does an excellent job sending confirmation text messages after every purchase (which, believe me, is way too many).
What it is: A reminder text message prompts the customer to remember their upcoming appointment, session, or meeting.
Why it works: You’re clearing up their headspace by giving them a reminder of their task and, in turn, reducing the number of pesky no-shows on your end.
💡 We recommend sending the reminder 24 hours in advance to give recipients time to adjust their schedule if they forgot. Include the details of their appointment or the event, like time, date, location, and who they’re meeting with.
Sample reminder text messages:
Personally, I live by my appointment reminder texts. My local skincare go-to, Darling Sugar, regularly sends reminders 24 hours ahead of time so I never miss a session.
What it is: A follow-up text message is sent after a customer purchases, attends an event, has a consultation, or engages with your business in another way.
Why it works: Even if you have the best product or service on the planet, customers aren’t thinking about you 24/7. They may need a little nudge to continue the discussion and make a purchase.
Sample customer follow-up text messages:
The realtors in my area are masters of the follow-up. They reach out anytime a property we looked at starts showing again or when the market shifts in a big way. That’s a huge help.
What it is: Customer engagement text messages are meant to encourage your customers to take an active role in your messaging strategy, whether that means contributing their opinions on decisions within your business or simply engaging with a link or contest.
Why it works: Giving customers a reason to be personally invested in your brand and your messages does two very important things:
Sample customer engagement text messages:
IntelyCare uses Text to Apply to help its audience of nurses get matched with the perfect position and keep its network connected and up to date.
We see a response rate 3-4x higher on our texts than emails. More importantly, we can see an uptick in filled shifts when we text a group of nurses about a particular facility.
Melanie Mathews
Director of Market Development
What it is: Loyalty program text messages are messages that thank recurring customers with exclusive discounts and deals. For example, you can ask customers to send texts with a photo of their receipt, and after 10 submissions, they’ll receive a gift or reward.
Why it works: You’re rewarding the customer for their continued loyalty, and they don’t have to keep up with a punch card.
With a traditional punch card, all you’re doing is getting customers to return to your business, which is great. But by text-enabling the process, your customers are consenting to receive promotional texts from your brand, which gives you added ROI on top of the return business. Plus, it’s fun and simple.
Sample loyalty program text messages:
Harmony Tea Bar uses this strategy to stay in contact with its loyalty program members and keep them motivated to stay with the brand long-term.
What it is: A feedback request text message is an SMS request for customers to share feedback or ideas about their experience.
Why it works: The value consumers place on customer service is growing each year. More feedback means more data for you to use and improve!
Not to mention, your customers feel valued when you ask them their opinion. Especially when it’s done in a way where you can respond and show you’re actually listening.
Sample feedback request text messages:
Safelite recently saved me a lot of time and trouble by fixing my car window when my vehicle was broken into. When I got this text, I clicked the link immediately to go sing their praises for their great service and speed.
What it is: As the name suggests, two-way customer service text messages are texts that go between you and your customers to solve issues or answer questions.
Why it works: We’ve touched on the fact that your customers like to feel connected to your brand and take an active part in your communications.
Two-way texting makes this easy for both you and your subscribers. They get to reach out to you with questions, comments, or concerns, and they can feel confident that they’ll receive an answer quickly.
Here’s a real-life business-to-customer text message sample from our own Nathan Ellering.
His chiropractor recently couldn’t meet at his scheduled appointment time. Instead of emailing him (which, in his words, “I’d miss in my junk inbox of literally 23,836 unopened emails”), they sent a text instead.
According to Nathan, “They made it easy to reschedule and keep my business for this one time, and also made a happy, long-term customer – I know I matter to them and I’m not just a number.”
Here’s another sample customer service text message from 1-800-Contacts:
Nathan loved that they took the time to make sure he understood the miscommunication. Per Nathan,
“I kept my order, they kept that revenue, and I’ll order from them in the future knowing they’ll take care of me if I have any problems. Texting for customer service was fast, easy, and effective for me as a customer.”
Now that you’ve got all of these text message examples you can send to customers, it’s time to save them as templates.
If you’ve sent a campaign before and you’d like to simply duplicate it to send it (or another very much like it) again, you can duplicate campaigns for easier sending.
Now you’ve seen some sample texts. Which do your contacts actually want from you?
The PASTA framework will give you a starting point as you build out your SMS marketing strategy. It’s a set of text message categories and questions to help you decide which are right for your audience.
The five PASTA framework text categories are:
🍝 Check out the PASTA framework guide to get the discovery questions for each type of text.
Dani Henion is the content team lead at SimpleTexting and is continuously looking for ways to make text messaging strategies and tips more accessible to SMBs. When she's not writing or planning new SMS content, you'll find her decorating elaborate sugar cookies or thrifting in Atlanta.
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