Navigating SMS Blog

Strong opinions and shared thoughts on text marketing, business, and tech. By the makers of SimpleTexting.

Gen Z vs. Millennials: How they prefer to be messaged by brands

We surveyed over 1,400 U.S. Gen Z and Millennials to learn about their texting preferences and behaviors: including how they text day to day, and what makes them opt in, click, buy, or unsubscribe from brand SMS.



Image for Black Friday SMS ideas for service businesses: Boost holiday revenue with texting 

Black Friday SMS ideas for service businesses: Boost holiday revenue with texting 

When you offer a service, you have to think outside the box for BFCM marketing. Try one of these Black Friday SMS ideas for service businesses.

Image for Black Friday deals strategy with no discounts: How small businesses can win too

Black Friday deals strategy with no discounts: How small businesses can win too

Not able to slash prices for Black Friday, but want to make the most of it? Here are some cost-effective BFCM marketing tips and SMS strategies for small businesses.



Texas Expands SMS Regulations: What Businesses Must Do Under SB 140

On September 1, 2025, a new Texas regulation takes effect that changes the way companies can send text messages to consumers in the state. Here’s what you need to know.

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Image for 10DLC Quick-start Guide  

10DLC Quick-start Guide  

We’ve made it easier than ever to register your business for a 10DLC local number. Get your local SMS number approved in just four easy steps with SimpleTexting.

Image for How to use SMS to communicate holiday shipping deadlines

How to use SMS to communicate holiday shipping deadlines

Use this holiday shipping message strategy to keep your customers in the loop and happy over the busy holiday season.