Text to Join–sometimes referred to as text-to-subscribe or text to sign up–is an easy way to allow your audience to opt-in to your SMS messages or emails. Beyond capturing email addresses and phone numbers, users who text to join your text message marketing lists can yield valuable customer information such as first name, last name, zip code, or even specific product preferences. In a few simple steps, you’ll effectively increase your mass texting and email marketing lists.
Here’s an example:
👉 Want to see how Text to Join in action? Grab your phone and text JOIN to 900900.
One of the reasons that Text to Join is so useful is its simplicity–you can be up and running in a matter of minutes. All you need to do is ask your customers to “text this number to sign up.”
A keyword is a word or phrase that customers text to your phone number to sign up for your SMS messages. For example, Cool Shirt’s call to action could be to ask customers to text “ILOVESHIRTS” to their short code 900900. (Keywords shouldn’t have spaces and can’t contain special characters.)
After a customer texts to join with the keyword “ILOVESHIRTS,” they receive an automated response. (We recently wrote about best practices for welcome text messages for new customers.)
You can even set up a series of auto replies to create an onboarding drip SMS campaign.
You’ll want to encourage customers to subscribe to text messages by texting your keyword to your phone number, and watch your text-to-join mailing list grow before your eyes!
This article on ten places to advertise your keyword should give you some ideas.
Once people sign up for your text ads, you’re ready to send your first SMS marketing campaign. People are always reading and responding to texts, so you’ll be able to build loyal and profitable relationships.
Text to Join isn’t just for phone number sign up lists. It can also be used to capture email addresses by text. Our Zapier integration allows you to add new text message subscribers to your preferred email marketing platform. Here’s how a customer signs up for emails using Text to Join:
In this video, we’ll walk you through how to set up Text to Join to collect email addresses.
Not ready to commit to a Text to Join service just yet? We get it. That’s why we offer a risk-free trial of SimpleTexting.
It’s completely free. No credit card, no contract, just free. You can even create a Text to Join keyword and ask your customers to sign up to receive text message or join by text.
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It happens. Sometimes people unsubscribe from your messages. The good news is there's plenty you can do to make sure you keep as many contacts as possible.Read