A great event begins and ends with one thing: successful promotion both before and during your event.
Whether it’s a concert, sports match or play, an amazing event is made even more memorable when the house is packed and the excitement fills the air. The opposite of that can be said, too.
As you dot the i’s and cross the t’s on the bigger details, it’s easy to let your marketing efforts fall by the wayside. We live in an era of instant access to information with tons of different ways to reach your audience. From social media channels to emails to microsites, platforms of every style are readily available.
So, what’s the problem?
Despite their ease-of-use, social media and emails face low engagement rates, decreasing open rates and diminishing click-throughs. According to MailChimp, events and entertainment emails only report an average open rate of 20% and a click-through rate of only 2%.
That won’t cut it at the box office.
Luckily, there’s a better way to reach your potential attendees. With a 98% open rate and 17% click-through rate, text messages are one of the most effective tools for entertainment venues and special events to promote and sell tickets, engage with fans, or share updates.
SMS marketing provides an effective way to build brand awareness, attract a more robust audience and increase event attendance. Without breaking the bank.
Best of all—it’s simple.
In fact, we’ll show you just how easy and effective text marketing can be. Read on for an in-depth guide on how to use SMS marketing before and during an event.
The best way to begin marketing your event using SMS messaging? Start by reserving a keyword—a unique phrase that your customers can use to subscribe to the list. All it takes is a single text from them to opt-in, and they will begin receiving your updates, promotions and more.
You can advertise this keyword and short code on your social media platforms, your website, on signs at the venue and even the tickets themselves. Anywhere that gives some visibility and encourages your audience to sign up.
Need an incentive?
Offer a Discount
Gain subscribers by offering a discount for new sign-ups. Whether it’s a percentage off their next ticket purchase, vouchers or coupons, offering a freebie is a great way to engage your audience and have them start subscribing.
Once you are gaining subscribers, you can take advantage of the different features that SMS marketing campaigns offer.
Promote Ticket Sales
Let your customers know when tickets to your events are going on sale and if there are any special pre-sale events or discounts. If you have a large subscriber base, you can segment your audience to better serve their interests.
Provide Event Reminders
As the event gets closer, you can send important reminders to attendees and countdown the weeks or days to generate excitement. Use text scheduling to automate these texts, so you don’t have to sweat the details.
Send Day-Of Details
Did parking plans change? Is the event sold-out and you’re expecting a large crowd? Do you have last minute details to add? Sending a text is the quickest and most effective way to alert your attendees, so you can avoid a potential disaster.
Message Your Existing Contacts
Already have a list of people you’d like to message about your event? Great! You can easily import your existing list to our platform. And as long as you have their consent, you can send them a text blast.
Your SMS efforts shouldn’t end when the event begins. Continue to engage your guests in attendance.
Hold a Sweepstakes
Use this opportunity to host a Text-2-Win Sweepstakes. Offer a chance to win some exclusive merchandise, tickets to a future event, backstage passes or even a gift card. All your attendees have to do is text a keyword to your short code and they’ll be automatically entered to win. It’s a great way to build excitement and grow your list of subscribers. When you’re ready to promote your next event, you’ll have an even larger list of contacts to message.
Send a Poll
The poll could be a fun extension of the event, or could be a way to gauge how the event is going and how your guests are enjoying themselves. With Text to Vote Surveys, you can give your audience an opportunity to voice their opinions and have instant access to what they’re saying.
Use this guide to create a successful SMS campaign of your own, and enjoy the successes of a sold out event and packed house.
Ready to see results? SimpleTexting makes it easy to sign up and get started, so you can ensure your next event goes off without a hitch.
Stay up to date on the latest marketing trends, tactics, and strategies when you subscribe to our weekly newsletter.
Enhance your audience experience with event text messaging from SimpleTexting. Keep your audience informed and safe at your entertainment venue, learn more!
Learn how the Tool of North America marketing team used SMS to make their popup event for the Season 2 launch of "The Marvelous Mrs. Maisel" a success.Read