Event text messaging services for entertainment venues

What is Event SMS Marketing?

86% of event marketers believe that technology, including SMS, can have a major positive impact on the success of their events.

Texting can help your event or entertainment venue:

• Message 1-on-1 with event attendees
• Introduce mobile ticketing
• Send post-event follow-ups and review requests
• Send automated event reminders
• Answer ticketing and event questions
• Provide an emergency text hotline

But don’t just take our word for it.

Life is Beautiful, a 3-day music festival hosted in Downtown Las Vegas, switched to a texting solution with SimpleTexting and their message delivery rate increased from 21% to 98%.

Texts now account for around 25% of their ticket sales!

“With the variability and ever-changing landscape of social media, there’s value in reaching our audience where they are most likely to see and read our messages. That’s why we text,” notes Digital Marketing Specialist for the festival Kyle Huender.

So, let’s dive in and see the secret sauce to making your next event the best one yet with SMS.

How to promote your event using SMS marketing

Event text messaging helps keep your events top of mind—and your seats full. Send timely reminders, exclusive offers, and giveaways to boost attendance and keep guests engaged. With the right event text messaging service, you can build excitement before the big day and make sure your audience shows up.

But before you can start texting your patrons, you’ll need their permission. People have to opt in, or subscribe, to your text campaign first.

So, how do you get contacts? Follow these simple steps and you’ll be selling out the show in no time.

1. Draw them in—give your visitors incentives to subscribe.

2. Get the word out—let people know about your text campaign.

Let’s take a closer look.

Step one: draw event attendees in

Some people will be happy to subscribe simply because they appreciate your venue. Your goal, however, should be to collect as many contacts as possible: The more numbers you have, the more effective and profitable your texts become.

The key to getting contacts is offering them attractive incentives.

Here are a couple incentives proven to motivate contacts:

Hold a sweepstakes

One of the most effective uses of an event text messaging service is running a text-to-win sweepstakes. It’s a simple and powerful way to grow your contact list. Just choose an exciting prize—like free event tickets or exclusive backstage access—then have attendees text your keyword to 22454 to enter and subscribe. It’s easy, engaging, and perfect for driving interest before your next big event.

Offer a promotion or discount

Who doesn’t love it? Offer guests an inexpensive-yet-exciting item just for joining your campaign.

💡Some ideas: a free small soft drink, a commemorative pin, a bite-size candy bar.

Your guests will love receiving discounts by text in the future. They’ll love a discount now even more. Offer 20% off their ticket price for subscribing on the spot.

Use this incentive just before a purchase for maximum effectiveness.

Promote ticket sales

Use event text messaging to let your customers know when tickets to your events are going on sale and if there are any special pre-sale events or discounts. If you have a large contact base, you can segment your audience to better serve their interests.

Send text event reminders

Use your event text messaging service to ensure a packed audience—virtual or in person—by sending timely reminder texts. Let attendees know when and where your event is happening, and include details on how to RSVP or register if they haven’t yet. It’s a simple way to boost attendance and keep your event top of mind.

Send day-of details

With an event text messaging service, you can quickly update attendees on important last-minute changes—whether parking plans shift, your event sells out, or new details emerge. It’s the fastest, most reliable way to keep your audience informed and avoid confusion or day-of disruptions.

Message your existing contacts

Already have a contact list ready for your event promotions? With our event text messaging service, you can easily import your existing audience and start sending text blasts right away—just make sure you have their consent. It’s a seamless way to boost engagement and attendance.

Remember the core purpose of your event text messaging service: sending reminders, exclusive offers, and text coupons. These helpful messages are often all the incentive people need to sign up—so be sure to promote them as the valuable, friendly services they are.

Let’s move on to promoting your incentives.

Step two: get the word out about your text marketing program

Even the best incentives won’t work if your audience doesn’t know about them. With an event text messaging service, it’s key to promote your text-enabled number everywhere—just like the Franchise Brokers Association (FBA) does for its annual conference, sharing it in pre-event emails, on breakout session slides, and more.

Even if you upload a list of attendees into your event texting platform, Brianna recommends promoting your number at the event itself. This is so that attendees can get your messages if they signed up with a different number than the one they have access to at the event.

📚 Read the other event text messaging strategies Brianna used at the FBA’s 400+ attendee conference.

Here are some more ways to spread the word:

Word of mouth: While the crowd waits for the show to start, announce your promotion over the PA system.

Displays: With such simple instructions (“Text CINESTAR to 22454”), it’s easy to place prominent displays anywhere and everywhere.

• Got a line? Put in on a sign! A flashy sign gives people standing in line something to see and do.
• Chances are you already advertise upcoming events somewhere. Place your text promotions here to let people know they can receive regular updates about events.
• Put a clear and concise notice on the tickets themselves. Guests often keep them as memorabilia.

Follow these simple steps and start texting your way to a full house!

How to use event text messaging for events and entertainment venues

Your business most likely focuses on the following things each day: securing bookings, communicating with vendors, managing crowds, and marketing. We’d wager that finding more efficient ways to juggle these tasks is a priority.

That’s where an event text messaging service comes in—providing both internal and external communication that integrates seamlessly with your existing tools. No steep learning curve, no extra hardware—just a simple, effective way to streamline communication for your event.

But that’s one of the great benefits of texting. Not only does everyone know how to do it, it doesn’t require any additional downloads or extra steps. To text, all you need is a cell phone. And let’s face it, who doesn’t have one of those?

How to use an event text messaging service during your event

Texting is for more than just sharing messages. To give you an idea, here are some ways you can potentially use text messaging with your event space.

Run a giveaway

This is another good time for a fun giveaway. Offer a chance to win some exclusive merchandise, tickets to a future event, or even a gift card. Like your pre-event sweepstakes, all your attendees have to do is text a keyword to your number or shortcode and they’ll be automatically entered to win. 

Send a poll

Polls can be a fun way to boost engagement during your event or gather real-time feedback from attendees. With an event text messaging service like Text to Vote Surveys, you can let guests share their opinions instantly and see results in real time. It’s a seamless way to enhance interaction and keep your audience involved.

Sample text messages for events and entertainment venues

Still need some inspiration as you get started? Take these templates to use when promoting and running your next event.

Event reminders
Keep your audience updated with weekly or monthly texts about your upcoming events.

Exclusive offers
Reward returning showgoers with exclusive text coupons and special discounts.

Exciting ticket giveaways
Hold a text messaging sweepstakes for free tickets to build a buzz about your business.

Emergency alert notification
Share urgent weather or safety alerts instantly with your entire crowd.

Post-event surveys
By sending out post-event satisfaction surveys with trackable links you can collect valuable customer data.

Virtual customer service
In order to ensure a smooth event have customers text you with any needs typically managed by a waiter, usher, or manager and respond instantly no matter where your guest is seated.

Send reminders or schedules
For multi-day events or conferences, stay connected with attendees through custom keywords.

Connect with staff during events
Improve teamwork and ensure everything is running smoothly by sending updates in real time to staff members.

How to collect feedback using text messaging for events

Even after the event is over, you can still capitalize on your audience’s enthusiasm. Using an event text messaging service, you can quickly gather feedback on what went well and what can be improved. Whether it’s a one-time event or part of a recurring series, collecting this feedback through SMS is your secret weapon for future success. 

With your contact list ready to go, you can use this guide to send out NPS and Review requests. If you decide to do this, make sure you follow our guidelines to get as many responses as possible: 

• Send the texts within a few days of the event so that it’s still fresh on your contacts’ minds.
• If you send a follow-up text, don’t wait too long between text messages.
• Don’t use pushy or aggressive language, and never confront negative feedback directly. Direct complaints to a support team where necessary.
• Use MMS, images, and incentives to increase your response rates.

The trick is to be timely and polite – show your audience you appreciate their feedback. A thank you goes a long way.

Why is text marketing so successful for events and venues?

98% of text messages get read, making event text messaging one of the most effective ways to ensure your audience sees your marketing materials. When it comes to engaging attendees across various demographics, texting hits all the right notes, delivering the information they need about your event directly to their phones.

• 75 percent of consumers would like to have special offers sent to them via texting.
• 90% of business leads would rather receive a text message than a phone call.
• SMS produces engagement rates 6-8 times higher compared to email
• According to a Nielson study, 56% of people surveyed would rather message a business than call customer service.

One of the most accessible aspects of event text messaging is the pricing. Even if you don’t have the budget or the scale of a large stadium event, you can still deliver top-tier customer service and a fantastic attendee experience using an event text messaging service!

With text marketing, you pay for what you need, even if that’s just a few messages a month. But each account large or small still has access to the features that make text marketing pop.

Event Text Messaging Analytics and Insights

With SimpleTexting’s event text messaging service, event planners gain valuable insights into attendee engagement and behavior. Our detailed analytics and custom reporting ensure you can track message delivery and understand how your audience is responding. This data helps optimize your event strategy and make informed, data-driven decisions for future events.

Useful venue text message marketing features

• Templates & Duplicates: Save time by reusing your frequently sent messages, campaigns, inbox replies, autoresponders, and keyword confirmation messages. No more repetitively typing out your hours or monthly event schedules!
• Segments: Segments make it easy to add audience targeting to your text marketing strategy. Segment customers according to what they’ve attended to make sure you send them upcoming shows or events of interest.
• MMS Marketing: Sometimes the best way to market your events is by giving people a sneak preview. MMS lets you enhance your text message campaigns with event images, videos, and other rich media. You get up to 1,600 characters of text, too.
• Recurring Campaigns: Write, customize, and schedule a recurring text message to send on a daily, weekly, or monthly basis for any length of time you need.

And that’s only the beginning. You can explore all the features we have to offer right here.

SMS for virtual events

COVID-19 sent the world into a tailspin with millions of in-person events suddenly encouraged to move online.

But in the spirit of adapt, improvise, and overcome, virtual events have become all the rage. Thanks to a variety of virtual event software, it’s possible to host everything from meetings to large-scale conferences all from your living room.

Texting makes the perfect addition to every virtual event thanks to its speed and responsiveness.

With 90% of all texts read within three minutes, it’s one of the best ways to reach your audience during a virtual event right when you want their attention.

Some popular ways folks have worked texting into their virtual events strategy include:

• Encouraging RSVPs
• Sending reminders
  
• Sharing itineraries and speaker lists
• Sending program notes
  
• Giving program updates
• Sharing event photos with the group
• Collecting post-event feedback