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Navigating SMS Blog

Strong opinions and shared thoughts on text marketing, business, and tech. By the makers of SimpleTexting.

Your guide to Black Friday and Cyber Monday text messages in 2025

Get advice on how to use text messaging ahead of and during Black Friday and Cyber Monday (BFCM). Plus, discover consumer insights from a new Sinch survey.



Image for The BFCM SMS survival kit for SMB owners wearing too many hats

The BFCM SMS survival kit for SMB owners wearing too many hats

We know you're busy. Here's everything you need to know to create a BFCM SMS campaign that makes the most of the holiday shopping season

Image for Apple’s iOS 26 just introduced new text message filters – here’s everything you need to know

Apple’s iOS 26 just introduced new text message filters – here’s everything you need to know

Apple’s iOS 26 changes how iPhones sort texts and it could affect how customers see your messages. Here’s what your business needs to know.



How to use SMS to communicate holiday shipping deadlines

Use this holiday shipping message strategy to keep your customers in the loop and happy over the busy holiday season.

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Image for Texting & SMS marketing statistics in 2025

Texting & SMS marketing statistics in 2025

We surveyed 1,000 U.S. consumers as well as 400 business owners and digital marketers to glean key texting insights for 2025.

Image for What is SMS ticketing and how to implement it

What is SMS ticketing and how to implement it

When it comes to improving customer support, it’s essential to communicate with consumers the way they want you to. Implementing an SMS ticketing system is an easy customer service win.