Definitions

Explore posts written to simplify the jargon and technical terms you may encounter during your journey with text marketing.

SMS vs MMS text messages: definition & differences

Learn the differences between SMS and MMS texts along with ways to combine them for the best marketing and messaging.



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Common text abbreviations and how to use them

Abbreviations, acronyms and slang are common place in SMS messages, even those sent out by businesses. Use this quick guide to decide when and how to use SMS abbreviations.

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SMS geofencing: What it is and how it works

SMS Geofencing may sound intimidating, but it’s one of the most effective ways to reach your audience. Use this guide to understand how, when and why to leverage it.



How to send a link in a text message that will inspire action from your contacts

Learn the benefits and best practices of texting links, along with how to send a link in a text message.

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Texting Acronyms: The Complete Guide

We use acronyms in texts every day. From LOL to ASAP, it’s tough to keep the capital letters and periods straight. This texting acronyms list will help.

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The ultimate mobile marketing glossary

Learn the ABCs of mobile and text marketing with this handy glossary and reference guide.