3 scalable ways to personalize your real estate texts

August 1, 2023

Let’s be honest: we all crave some personal attention.

Your real estate clients are no different. With inboxes full to the brim and text messages ping-ponging around all day, you need your messages to cut through the noise. 

Let’s take a quick look at why you should even bother to personalize your texts and how to make it a seamless part of your real estate texting strategy.

So, why get personal? The answer is straightforward — more buzz for your business. 

A personalized text makes a client feel like they’re not just another number, but a valued individual. 

This can lead to:

• More responses: The more personalized your message, the better the chance you’ll get a reply.
• Relevancy: Your clients will appreciate information that actually relates to their needs and preferences.
• Camaraderie: By showing you remember the little things (like their name), your clients will see you as more personable and trustworthy.

Personalizing your texts doesn’t have to be complicated or time-consuming. 

Here are a few ideas to get you started:

One of the simplest, yet impactful, ways to personalize is to use your contacts’ first names. It’s an instant bridge-builder. 

If you don’t already have their names in your contact records, try using a tool like Data Collection to ask for this information and attach it to your contacts.

You can also use Data Collection to periodically collect more information directly from your contacts, like which neighborhoods they’re interested in. 

Don’t round up your contacts into one bunch. Find out what they each need and tailor your message to their preferences. 

Maybe they’re sellers, buyers, or renters. Show them you know what they’re looking for.

How can you do this without having to ask everyone individually?

Text-to-join keywords are your friend. Set up a word or phrase that people can text in to your number to subscribe to your texts based on their interests. 

For instance, you might create the SMS keywords BUYATLHOMES and SELLATLHOMES for buyers and sellers in the Atlanta area. Then you can send relevant content to each contact list.

Don’t underestimate the power of wishing your client a happy birthday, or acknowledging another important date for them.

Remember the Data Collection tool I mentioned earlier? We have a similar app called Automated Birthday Texts that helps you keep track of important dates and send SMS campaigns based on them.

Here’s an example: Instead of using the Birthday Texts app for…well…birthdays, you can ask your home buyer contacts to reply with the date they moved in to their new home. 

Then, you can wish them a happy house-iversary every year or every few years to stay top-of-mind for their next move and referrals. 

A sprinkle of personalization in your SMS marketing might be just what you need to boost those client connections. 

Don’t have a real estate SMS marketing service to connect with your clients? Try SimpleTexting and send your first message today by signing up for our free 14-day trial. 

📌 For more real estate text marketing tips from our SMS experts, check out our How to Start guide.