27 Effective Real Estate Follow-up Text Message Scripts and Templates to Close More Property Deals

The key to successful real estate marketing lies in building strong client-agent relationships. And when it comes to nurturing those connections, real estate follow-up text messages are a crucial part of the equation.

No matter how cutting-edge your software or ingenious your real estate text message marketing may be, without a proper follow-up strategy, you’re practically leaving money on the table… for your competitors.

That’s why we’ve put together this comprehensive guide — to help you send the best follow-up texts post an open house (and beyond). With these scripts and templates at your fingertips, you can simply copy-paste to engage your clients and close more sales.

1. Script for Following up After the Open House

“Hi [Client’s Name], thank you for attending the open house! Just wanted to check in if you have any questions or need additional information about the property. Let me know how I can assist you further.”

2. Script for Requesting Additional Client Details

“Hello [Client’s Name], it was great meeting you at the open house. Could you please provide me with your preferred email address? I’d like to send you some additional details about the property.”

3. Script for Asking Preferred Method of Communication

“Hello [Client’s Name], I hope you enjoyed touring the property. I have some additional information that might interest you. Would you prefer to receive it via email, or would you like to schedule a call to discuss it in more detail?”

4. Script for Clients Who Couldn’t Attend the Open House

“Hi [Client’s Name], I missed you at the open house. Let me know if you’d like to schedule a private viewing or receive photos and additional information about the property. I’m always here to assist you.”

5. Script for Following up With Dormant Leads

“Hi there, [Client’s Name], [Your Name] here. Are you still interested in buying the home in the [Address] you saw on [Date]?”

6. Script for Answering After Rejection

“Hi [Client’s Name], thank you for attending the open house. If you’re interested in seeing similar properties or have any future real estate needs — or if there’s anything else I can assist you with — please don’t hesitate to reach out.”

7. Script to Follow up With Serious Buyers

“Hi [Client’s Name], thank you for visiting the open house. Based on our conversation, it seems like this property is a good fit for you. I’d love to discuss it further and see if you would like to schedule a private showing for the property. When are you available for a call?”

8. Script for Addressing Client Concerns

“Hi [Client’s Name], I appreciate you attending the open house. If you have any concerns or questions about the property, please let me know. I’m here to address any issues you might have and provide further clarification.”

9. Script for Clients Who Need Time to Decide

“Hello [Client’s Name], I understand purchasing a property is a big decision. Take all the time you need to consider your options. Please know I’m here to answer any questions you may have. Let’s work together to address your concerns and find the best solution for you.”

10. Script for First-time Homebuyers

“Hello [Client’s Name], I hope the open house gave you a good understanding of the homebuying process. If you have any questions or if there’s anything specific you’d like to know, feel free to reach out. I’m here to guide you every step of the way.”

11. Script for Clients Interested in Homeowners Associations (HOAs)

“Hello [Client’s Name], I remember our conversation about homeowners associations (HOAs). If you’d like detailed information about HOAs, their fees, rules, and restrictions for properties you’re considering, I’m here to assist you. Feel free to reach out!”

12. Script for Clients Considering Renovations

“Hi [Client’s Name], great meeting you at the open house! You mentioned your interest in making renovations/home repairs to the property. If you’d like, I can help you find reliable contractors or provide estimates for the required renovations. Let’s ensure you have all the necessary information to make an informed decision.”

13. Script for Clients Looking for Downsizing Assistance

“Hey [Client’s Name], it was great chatting with you about your downsizing plans. If you’re looking for smaller properties or have any specific requirements, please share them with me. I’ll be sure to keep you informed about suitable listings.”

14. Script for Clients Interested in Nearby Amenities

“Hello [Client’s Name], I hope you enjoyed the open house. If you’d like more information about the local neighborhood, amenities, schools, or nearby attractions, I can share some resources and insights. Let me know how I can assist you further. Or let me know what specific details you’d like to know. Happy to assist you.”

15. Script for Clients Seeking Financing Options

“Hello [Client’s Name], I hope you had a positive experience at the open house. I understand financing is a significant aspect of the buying process. If you have any questions or need assistance with getting pre-approved or exploring financing options, I can connect you with trusted lenders who can help. Let’s ensure a smooth financial journey for you.”

16. Script for Clients Requesting Market Analysis

“Hello [Client’s Name], thank you for your interest in the property. If you’d like a detailed market analysis of the area or want to know the property’s current value, I can provide you with a comprehensive report. Let’s discuss it further.”

17. Script for Clients Seeking Comparable Property Analysis

“Hi [Client’s Name], if you’d like to receive a detailed analysis of comparable properties in the surrounding area, including recent sales and market trends, I can help you out. Let’s ensure you have all the necessary information to make an informed decision.”

18. Script for Scheduling a Second Client Visit

“Hello [Client’s Name], I’m glad you enjoyed the open house. If you’d like to schedule a second visit to the property or if there’s any other property you’d like to see, let me know. I’ll make the necessary arrangements.”

19. Script to Follow-up with Out-of-Town Clients

“Hi [Client’s Name], it was great meeting you during your visit to town. Feel free to reach out if you need any further assistance with your real estate needs, even if you’re out of town. I can provide virtual tours and remote support.”

20. Script for Tackling Budget Constraints

“Hello [Client’s Name], discussing your housing needs at the open house was a pleasure. If you’re looking for properties within a specific budget range, I can send you customized listings that match your financial requirements. Let me know!”

21. Script for Property Inspection Requests

“Hey [Client’s Name], I recall our discussion about property inspections. If you’d like to schedule a professional inspection for the property or need recommendations for trusted inspectors, I’m here to assist you.”

22. Script for Clients Needing Moving Services

“Hi [Client’s Name], I recall our discussion about moving services. If you need assistance with reliable movers, packing services, or tips for a smooth moving experience, I can provide recommendations and helpful resources. Let me know if you’d like assistance.”

23. Script for Clients with Specific Requirements

“Hi [Client’s Name], it was a pleasure meeting you at the open house. I wanted to let you know I’m actively searching for properties that match your specific requirements. I’ll keep you updated as new listings become available.”

24. Script for Clients Who Expressed Interest in Multiple Properties:

“Hello [Client’s Name], you mentioned an interest in seeing multiple properties. If you’d like to schedule private viewings or receive more information about these properties, please let me know. I’m here to assist you throughout the process.”

25. Script for Clients Interested in New Developments:

“Hi [Client’s Name], loved seeing you at the open house! If you’re interested in new developments or off-plan projects in the area, I can provide information on upcoming opportunities. Let me know if you’d like to explore this option further.”

26. Script for Communicating Changes in Listing Price

“[Client’s Name], I have some exciting news to share with you! The home you visited at [Address] has just had a significant price drop, from [amount] to [amount]. It’s a fantastic opportunity, and I’m here to assist you in making an offer if you’re interested.”

27. Script for Sending Alternate Home Suggestions

“Hi there, [Client’s Name]! I’ve come across a few listings I believe align with your preferences. Please check them out at [Link] and let me know your thoughts. Feel free to reach out if you have any questions or if you’d like to schedule a showing.”

If you’re looking for a seamless way to send these follow-up text messages to your real estate clients, try SimpleTexting. It’s an all-in-one text messaging service that makes SMS marketing campaigns and engaging 1:1 conversations with leads easy, fast, and affordable. Start texting for free today, and watch those connections turn into sweet, sweet deals!