Year over year mobile messaging increases in popularity for all kinds of businesses. Out of the 400 companies we surveyed this year, 61% of businesses and marketers shared plans to increase their text marketing budgets in 2020.
What do each of these organizations have in common?
They all utilize mobile messaging platforms to communicate with their audience.
If you’re new to text marketing or interested in learning more about mobile communications you’ve come to the right place! Here’s everything you need to know about mobile messaging platforms at a glance.
Mobile messaging platforms are text-enabled online inboxes. They give businesses and organizations the power to text back and forth with customers without the need for a physical cellphone.
These platforms exist to provide mobile message marketing services, also known as text marketing.
To the customer, texts from messaging platforms appear like any other message from a friend or family member. For the businesses sending the messages however, it looks a little more like this:
You may be wondering, why would a business need this? Why not just get a cellphone and text customers from there?
The short answer—there are issues and limitations with traditional cellphones that messaging platforms solve.
For example, mobile messaging platforms allow businesses to:
Businesses use mobile messaging platforms for a lot of reasons: sales, customer support, scheduling, alerts, you name it.
If you want to learn more about these use cases, check out our industry guides for some examples and deeper explanations!
Our organization, SimpleTexting, is one of a few top-tier messaging platforms with all the bells and whistles to text-enable your business.
What do we mean by bells and whistles?
We’re referring to the three things you need to text-enable your business.
There are a few additional things you’ll want to be sure your platform includes to make sure you’re using a reputable service worth your money and time.
For more ideas on what you want to see a mobile messaging platform offer, check out our full list of features.
Campaigns, compliance, MMS… it all may feel like a lot to take in if you’re new to text marketing. So, we’ll leave you off with a few of the most important takeaways