What Is a Mobile Messaging Platform? | SimpleTexting
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What Is a Mobile Messaging Platform?

What Is a Mobile Messaging Platform?

Learn about the tool that makes text marketing possible for thousands of businesses.

Year over year mobile messaging increases in popularity for all kinds of businesses. Out of the 400 companies we surveyed this year, 61% of businesses and marketers shared plans to increase their text marketing budgets in 2020.

What do each of these organizations have in common?

They all utilize mobile messaging platforms to communicate with their audience. 

If you’re new to text marketing or interested in learning more about mobile communications you’ve come to the right place! Here’s everything you need to know about mobile messaging platforms at a glance.

How Do Mobile Messaging Platforms Work?

Mobile messaging platforms are text-enabled online inboxes. They give businesses and organizations the power to text back and forth with customers without the need for a physical cellphone.

These platforms exist to provide mobile message marketing services, also known as text marketing.

To the customer, texts from messaging platforms appear like any other message from a friend or family member. For the businesses sending the messages however, it looks a little more like this:

Screenshot of an SMS campaign in a mobile messaging platform

What Do Mobile Messaging Platforms Do?

You may be wondering, why would a business need this? Why not just get a cellphone and text customers from there?

The short answer—there are issues and limitations with traditional cellphones that messaging platforms solve.

For example, mobile messaging platforms allow businesses to:

  • Text one message to large numbers of people at once
  • Allow multiple teammates to access the platform at the same time from anywhere in the world at any given time
  • Automatically track analytics and gather data on message performance
  • Schedule and automate messages to send at the exact time they need them to
  • Collect and store customer information that helps them send more specific, personalized messages
  • Remain professional and keep their personal phone just that, personal

Businesses use mobile messaging platforms for a lot of reasons: sales, customer support, scheduling, alerts, you name it.

If you want to learn more about these use cases, check out our industry guides for some examples and deeper explanations!

What to Look for in a Mobile Messaging Platform

Our organization, SimpleTexting, is one of a few top-tier messaging platforms with all the bells and whistles to text-enable your business.

What do we mean by bells and whistles?

We’re referring to the three things you need to text-enable your business.

  1. A text-enabled phone number. This could be a short code, toll-free number, or an existing local line.
  2. A way to send one message to hundreds or thousands of people at once. Like a group text message without the reply all feature!
  3. A way to upload a list of contacts who have given you permission to text them. Or alternatively, tools to help you grow your contact list in a way that remains compliant with text marketing laws.

There are a few additional things you’ll want to be sure your platform includes to make sure you’re using a reputable service worth your money and time.

  1. Two-Way Messaging: You want to ensure your platform allows you to send and receive messages. At SimpleTexting we take it a step further and ensure all incoming SMS messages are free 😊.
  2. MMS: Make sure you find a service that can send text (SMS) messages and rich media such as photos and videos (MMS).
  3. Defined Network Coverage: Be sure your platform is able to deliver messages to all major mobile carriers in the areas/countries you need them to.

For more ideas on what you want to see a mobile messaging platform offer, check out our full list of features

Final Takeaways

Campaigns, compliance, MMS… it all may feel like a lot to take in if you’re new to text marketing. So, we’ll leave you off with a few of the most important takeaways

  1. You can think of mobile messaging platforms like an online texting inbox for businesses.
  2. Not all mobile messaging platforms are the same. Be sure to keep in mind what kind of texts you want to send before picking your platform.
  3. Utilize a free trial to explore a mobile messaging platform for yourself! It’s a risk-free way to see these concepts in action.

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