How SimpleTexting Simplifies Text Marketing Compliance

Compliance.

With text message marketing, compliance is a pretty big deal.

SMS compliance isn’t really all that complicated, but sometimes it can seem complicated—especially if you’re just getting started.

Here at SimpleTexting, we like to make things… simple for you. 🙂 That’s why we’ve taken steps to simplify the process when it comes to helping you be compliant.

Some background:

It’s really important to follow the rules of TCPA, like providing clear and conspicuous disclosure about your SMS campaigns and getting express written consent when customers opt-in. Here are a few highlights of TCPA and CTIA protocols to consider:

• Obtaining express written consent before sending promotional texts
• Disclosing your identity, the message frequency, how to opt out, and how to get help
• Noting that recipients could incur message and data charges

(Read more about the details of text marketing compliance in our Ultimate Guide to SMS Marketing.)

How SimpleTexting helps

To help our users get started as smoothly as possible, we built compliance right into our platform. Anytime a new user subscribes to one of your lists, we enable you to automatically send out the required disclosures in a free compliance text.

SimpleTexting is currently the only SMS marketing company that enables you to send a free best practice compliance message as a separate standalone text. Other companies either don’t send out an automated compliance message at all, or they include it within your auto-confirmation message, which means you get a lot fewer than 160 characters to welcome new subscribers.

Here’s an example of what a free compliance text from SimpleTexting looks like:

deepfriedoreos: The Cookie Company Alerts! Reply STOP to unsubscribe or HELP for help. 4 msgs per month, Msg&Data rates may apply.

In this example, we can see that The Cookie Company has informed everyone on its “deepfriedoreos” marketing list that they can expect to receive 4 messages every month. Of course, your compliance text will look a bit different based on your list name and company name. And if you want to send a different monthly message volume, you can easily change the message frequency in your account. But you get the idea.

The Cookie Company has also provided the traditional STOP and HELP reply options, which are themselves set up to trigger additional informational texts. For instance, if someone texted STOP after receiving that compliance text, they’d automatically get a response confirming opt-out. If someone texted HELP, they’d get a text with info about how to contact The Cookie Company for support.

Like your compliance text, the STOP and HELP messages from SimpleTexting are also free. 🙂

And there you have it! With SimpleTexting, all of the above is set up by default, ready and waiting to help you stay in compliance. We’ve made it as simple as possible, because we want you to be able to focus on creating great campaigns and keeping your subscribers happy.

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Well, that’s a wrap. It’s snack time. We’re thinking Oreos, of the deep-fried variety.