Workforce Solutions increases hiring fair attendance with text message reminders

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Workforce Solutions attracts more attendees to its employment events with mass text reminders through SimpleTexting.

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Workforce Solutions for the Heart of Texas provides valuable services to jobseekers, employers and businesses, youth, veterans, and those in need of child care assistance.

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Out of 200–300 hiring event registrants, less than half would actually attend. The communications team needed a text message reminder tool without a steep learning curve.

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Workforce Solutions now sees more hiring fair attendees than before they started sending text reminders.

The Challenge: Less than half of event registrants attended hiring events

April Dossey is a digital communications specialist at Workforce Solutions for the Heart of Texas. She and her team host job fairs, trainings, internships, and programs for jobseekers to level up their careers.

One of the main difficulties April’s team faced was getting people to register for and attend their hiring events. Despite having an average of 200–300 registrants per event, only 50–75 attendees would actually show up. 

April knew that the only way to improve attendance rates was to capitalize on text messages’ average open rate of 98%. If she could get jobseekers to see and respond to the hiring event invites, attendance rates would soar. 

The Solution: Send text event reminders one week and one day before hiring events

In her search for a text messaging tool, April came across SimpleTexting’s SMS service.

She said that the platform is user-friendly and easy to navigate that she needed little to no assistance from the help center. It also stood out among other vendors she evaluated as the most cost-effective choice. 

“Once you enter the system, it’s super easy to use…I don’t think I had to go into the help center to be able to locate what I needed even once.”
April Dossey

April Dossey

Digital marketing specialist, Workforce Solutions

The platform allows the Workforce Solutions team to send event reminder text messages to jobseekers one week and one day before the events.

REMINDER: The July Hiring Fair is tomorrow, Feb. 23, from 9 AM to 12 PM.

You’ve successfully pre-checked in for the event.

Please stop by the registration booth when you arrive to get your ticket number. See you there!

The Results: Attendance rates skyrocketed

Soon after signing up, April’s team saw a tremendous return on investment. These text reminders helped hold people accountable to attending and, ultimately, increased event attendance significantly.

Overall, SimpleTexting has become an essential tool for increasing job fair participation at Workforce Solutions for the Heart of Texas, and the benefits it can bring to other organizations are immeasurable.

“I went through multiple platforms to see who had the most value for the money, and we found that simple texting had the best value for the money.”
April Dossey

April Dossey

Digital marketing specialist, Workforce Solutions

💡 See why other organizations like Workforce Solutions choose SimpleTexting as their text messaging platform.

Send affordable event reminder texts with SimpleTexting

The solution to increasing your event attendance could be as simple as sending event text message reminders — just like April does for Workforce Solutions’ hiring fairs. 

Try SimpleTexting free for 14 days to see our text messaging platform in action. There’s no credit card required to try it, and nonprofit organizations get 15% off when they upgrade to a paid monthly plan.

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Start a text marketing campaign or have a 1-on-1 conversation today. It's risk free. Sign up for a free 14-day trial today to see SimpleTexting in action.

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