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The Best Times to Schedule a Text Message Campaign

Published on April 18, 2016

With Simple Texting’s Scheduled Texts feature, you have the freedom to schedule your text messages for any date in the future. But when are the best times to send SMS texts? These tips may be useful the next time you’re scheduling a text message campaign.

Consider what you’re sending.

How customers respond to your text messages often depends on the content you’re promoting. If you’re a restaurant offering a lunchtime discount, think about scheduling your texts for the mid-morning, so that your offers will be on your customers’ minds when they’re deciding on lunch. In some cases, it can be better to send your messages days in advance. People like to plan for their weekends, so Thursday is a great day for promoting Saturday sales.

Be respectful.

Avoid scheduling your text marketing messages too early and too late, and keep away from major holidays. If you’re marketing to customers all across the country, be mindful of time zones. You don’t want to wake your customers who forgot to turn on “Do Not Disturb.”

Explore different days of the week.

Hate Mondays? You’re not alone. Most people are grumpier and more sleep-deprived at the beginning of the week, so Tuesdays, Wednesdays, and Thursdays tend to be the most popular days for SMS and email campaigns. But popular isn’t always better. Some businesses have had successes with sending text messages on the weekend because of less competition from competitors. Customer.io suggests sending educational messages earlier in the week and saving actionable messages for later.

Plan for times your customers are on the phone.

Although most people take their cellphones everywhere, they still spend more time on them at certain times of the day than others. Avoid sending text messages during rush hour and the time your customers are commuting to work. While many companies avoid sending alerts during the evening, others have found that customers are more interactive when they’re relaxing right after dinner.

Try, try again.

Still not having success with text marketing campaigns? Don’t be discouraged. All customers are different, and there isn’t a “one size fits all” method when it comes to scheduling texts. Try a variety of methods, and sooner or later, you’ll discover how your customers tick.


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