When it comes to sending text message campaigns, there isn’t a magic time that will guarantee your success. After all, the average person checks their mobile phone 150 times a day! When those check-ins occur is completely dictated by their behaviors and preferences.
With SimpleTexting’s Scheduled Texts feature, you have the freedom to schedule your text messages for any date in the future. But no matter the approach you take, the question still stands: when are the best times to send SMS texts? Ultimately the choice is based off your business needs, but there are a few best practices that can help you make an informed decision.
Consider The Type of Message You’re Sending
How customers respond to your text messages often depends on the content you’re promoting.
💡SimpleTexting Tip: The most helpful tip for deciding when to send messages is determining when you’re most interested in your customers taking action. If your message has information valuable for the start the day, aim to send a text between 8 am and 12 pm.
If you think people will have a better chance of taking action on your message when they’re winding down from their day, try to send or schedule your campaign between 5 pm and 9 pm.
If you’re a restaurant offering a lunchtime discount, think about scheduling your texts for the mid-morning, so that your offers will be on your customers’ minds when they’re deciding on lunch.
In some cases, like with retail and entertainment, it can be better to send your messages days in advance. People like to plan for their weekends, so Thursday is a great day for promoting Saturday sales.
If you’re using text messages for appointment reminders, aim to send your message as close to 24 hours in advance as you can. That’s the best method for creating a “sticky” reminder. On the other hand, if you decide to use texts as a confirmation method for purchases, payments, or other orders, sending the text as soon as possible is best practice.
Be Respectful of Your Subscribers’ Schedules
Avoid scheduling your text marketing messages too early in the morning or too late at night. After all, you are communicating quickly and directly with consumers and you want to respect their personal time. As a good rule of thumb, it’s also best to keep away from major holidays. If you’re marketing to customers all across the country, be mindful of time zones. You don’t want to wake your customers who forgot to turn on “Do Not Disturb.”
Explore Different Days of The Week
Hate Mondays? You’re not alone. Most people are grumpier and more sleep-deprived at the beginning of the week, so Tuesdays, Wednesdays, and Thursdays tend to be the most popular days for SMS and email campaigns. But popular isn’t always better. Some businesses have had successes with sending text messages on the weekend because of less competition from competitors. It’s a common theme to send educational material (like tips and reminders) earlier on in the week, and save the actionable messages (like sales offers and promotions) for the later half of the week.
Plan For Times Your Customers Are Already on The Phone
Although most people take their cellphones everywhere, they still spend more time on them at certain times of the day than others. Avoid sending text messages during rush hour and the times your customers are commuting to work.
When is The Most Common Time to Send a Text?
We know, after reading all these tips you’re probably still wondering, “Okay…but tell me exactly when to send my text.” While we can’t tell you what to do, we can share with you what most people do.
After analyzing messaging data here at SimpleTexting, a common theme was present. The most common time to send a campaign is 12:00 pm, and the least popular day to send a text is Sunday. No matter the day of the week, noon remains the most popular time to send a text campaign.
We also found that among the messages with links, most clicks also occurred at 12. This revealed that near immediate action was taken by consumers once they received a message.
💡SimpleTexting Tip: By working link tracking into your text marketing strategy, you can test exactly how effective your campaigns really are. For example, run an A/B test with your message. By sending the same message at two different times, you can use the analytics gathered from the links to determine which time was best received by your audience. You could do the same thing for days of the week!
It’s normal to have to experiment a bit with send times before finding success with your text marketing campaigns. All customers are different, and there isn’t a “one size fits all” method when it comes to scheduling texts. Try a variety of methods, and sooner or later, you’ll discover how your customers tick.
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