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11 Memorial Day Text Message Templates That Get Clicks

Use these Memorial Day text message templates and best practices to get customers excited about your sales and promotions.

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In the U.S., Memorial Day honors people who have given their lives while serving their country. Many Americans spend the long weekend traveling and attending parades, barbecues, and family gatherings.

All throughout the month of May, your customers are looking for deals on items like travel gear, food, decorations, and outdoor furniture to help them celebrate. But the popularity of Memorial Day sales could make it difficult for your brand to stand out. 

For texts that will entice people to click and make a purchase, check out the SMS templates and best practices below.

Memorial Day SMS Templates and Marketing Ideas

Use these text messages ideas as templates by substituting your own sales and product information.

Don’t forget to include a link to more information at the end, and use a URL shortener so the link doesn’t take up too much of the 160 characters you have when using SMS. If you’re using SimpleTexting, your link will automatically be shortened. 

Discounts and Promotions

  • Summer’s here, and so is our Memorial Day sale! Get 10% off sitewide until 5/31.
  • Want 10% off our summer looks? Use the code SUN10 at checkout until 6/1.
  • Get an oil change before your Memorial Day weekend road trip with this $10 off coupon!
  • This Memorial Day, veterans and active military personnel can use this coupon to receive 20% off their meal.
  • Give your home a fresh look and get free shipping on all decor when you use the code FREESHIP at checkout. Offer ends 5/27.

Product Spotlights

  • Planning a Memorial Day trip? Check out our weekend travel essentials, like overnight bags, sunglasses, and pajamas.
  • Get fired up for these smoking-hot grilling accessories!
  • Give your guests the best seat in the house (well, outside the house) with our luxury outdoor furniture. 

In-person and Virtual Events

  • Hosting family this Memorial Day weekend? Get a free pass to bring a workout buddy to our yoga class on 5/28!
  • Hi Lindsay, will we see you at our Memorial Day event at our Buckhead store on 5/25? We’ll have food, live music, games and more. Tickets are limited, so RSVP today.
  • Looking for a Memorial Day getaway? Enter our giveaway for a chance to win a tasting for four at our winery, and tune into our live drawing on 5/23!

Memorial Day Text Message Best Practices

Before you schedule your SMS campaigns, keep these tips in mind for best results.

1. Be Empathetic

The last thing you want to do is upset a customer by your text that’s supposed to contain a cheerful message. 

Unless your company is patriotic in nature, veteran-owned, or has donated to related charities, think twice before sending a message about military sacrifices along with mentions of your brand.

2. Send Texts Before Memorial Day

Consider sending your SMS campaigns before Memorial Day, and focus your messaging around family, summer, travel, and other elements of the long weekend. 

If you have any hesitations about promoting your business around Memorial Day, consider creating a keyword that customers can text to receive sale information. That way, you know they’re looking for those sweet deals.

3. Add Visuals

By sending SMS campaigns, you already have a better-than-average chance of your audience seeing your messages (thanks to 98% average open rates). But if you want them to stand out even more, attach an image.

Texts with rich media like images are known as MMS messages, and they can yield 52% higher click-through rates than SMS messages.

Not sure what kind of image to include? Attach a sales flier, a picture of the product or service you’re highlighting, or a fun GIF.

Start Crafting Your Memorial Day Text Message Campaign

If you already use a text message marketing platform, start writing those Memorial Day texts! If not, you can try ours free for 14 days with no credit card required. Our customer support team is available seven days a week to answer any questions you have about SMS marketing.

Looking for more SMS templates for other business situations? Check out our other templates:

Dani Henion
Dani Henion

Dani Henion is the content team lead at SimpleTexting and is continuously looking for ways to make text messaging strategies and tips more accessible to SMBs. When she's not writing or planning new SMS content, you'll find her decorating elaborate sugar cookies or thrifting in Atlanta.

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