Industry News

SMS, RCS, TCPA—there’s a lot of confusing lingo in the world of text messaging. Here’s the latest news, simplified.

Texting & SMS marketing statistics in 2025

We surveyed 1,000 U.S. consumers as well as 400 business owners and digital marketers to glean key texting insights for 2025.



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Businesses that text are 217% more successful than those that don’t [2023 study]

New data: 90.09% of businesses that use text messaging report their marketing is successful, according to proprietary research of 400 brands.

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How to switch from Zipwhip to SimpleTexting

With Zipwhip’s SMS service ended on December 1st, 2022, find out how to smoothly transition over to SimpleTexting without losing your contacts or important texting features.



2021 Texting and SMS Marketing Statistics

Our average screen times sky-rocketed during quarantine. Explore all the must-know 2021 texting statistics and find out how SMS marketing is on the rise.

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The Mobile Shopping Survey

We surveyed nearly 1,000 Americans to learn how often they shop on their smartphones. Learn their mobile shopping habits, their preferred mobile shopping channels, and more!

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The Guide to SMS Short Codes in Canada

Learn the latest on short code updates in Canada as well as what your options look like beyond them.