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How to build an email list that gets responses

Wondering how to build an email list that stays engaged and tuned in to your messages? Check out these proven tips.



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How to respond to an employee texting in sick

You can show empathy and direct the process when an employee texts in sick. Here's how to handle it from normal sick requests to potential problem pattern behaviors.

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Using text messages to communicate with employees (step by step)

Learn how to use text messages to communicate with employees to ensure your team sees essential updates.



The $590 texting and direct mail experiment that drove a 21x return

As a digital marketer, I'd always had my doubts about old-school tactics like direct mail. Then I sent out postcards with a “text us” call to action. The results changed my mind.

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Image for Small Business Saturday: What it is (plus 14 ideas to boost sales)

Small Business Saturday: What it is (plus 14 ideas to boost sales)

With shoppers ready to pull out their wallets on Small Business Saturday, it’s vital to prep your business. We’ll show you how to make the most of this shopping holiday.

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QR code to text message: How to help your audience opt-in to receive SMS messages

Learn how to create a QR code and incorporate it into your SMS strategy. Grow your contact list and create interactive advertisements with QR code messages.