SimpleTexting started over 10 years ago.
What was once a three-person startup now serves over 17,000 businesses. And, importantly, we’re now part of Sinch, a global cloud communications company with over 4,000 employees across 60 countries.
One thing hadn’t changed much over the last 10 years: our look.
We were long overdue for a makeover. Today, we unveiled refreshed branding to better reflect our company’s mission to help small businesses win.
Our goal was to honor what people love about SimpleTexting. So, while a few key elements have been brought into the 21st century, a lot has remained the same.
Some folks used to see our name as “SimpleTextin'” because the chat icon doubled as the letter “G.” Well, fear not, the chat icon is here to stay, but it’s retiring from its role as the “G.”
You’ll also notice our wordmark proudly bears the Sinch name. We wanted customers (and potential customers) to know that we’re part of a company with deep experience in cloud communications and a strong reputation around privacy, security, and deliverability.
In fact, Sinch was recently named a leader in the first Gartner® Magic Quadrant™ for Communication Platform as a Service (CPaaS).
We’ve adopted Clash Grotesk and Instrument Sans as our new brand typefaces. Clash Grotesk shows a little more of our company’s personality but is still highly legible and sophisticated. Instrument Sans is classic and readable.
Blue is still our primary color. But we’ve updated our palette to be more vibrant and flexible. We also introduced “chatty yellow,” a bright color we’ll use sparingly to draw attention when needed.
In the past, nearly every photo on our site showed a person on their phone. It didn’t reflect all of the exciting things our customers do on a regular basis. While you’ll still see people on devices (after all, we’re a texting company) we’ve introduced more photos that reflect the true nature of running a small business.
Finally, you’ll notice a unique yellow line here and there throughout our updated site. We call it our communication line. Texting provides businesses with a direct line to their customers. We provide a simple, direct path to getting started with texting. This is a subtle, visual nod to that idea.
We wanted this brand refresh to feel like a step forward, not a step in a different direction. At our core, we’re still the same SimpleTexting. The inside of our customers’ accounts has remained the same. We’re still focused on building an amazing product to make it easier for marketers, small business owners, and other professionals to do their jobs. Now the outside matches the inside. Thank you to all of the businesses who have turned SimpleTexting into what it is today. We can’t wait to see what you’ll do next.
Alfredo is SimpleTexting's brand manager. He's passionate about using his 10+ years of marketing experience to help small businesses grow.More Posts from Alfredo Salkeld
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