What Is VoIP Texting And How Does It Work?

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VoIP technology isn't just for phone calls. Learn how your business can start text marketing through its dedicated VoIP lines.

So you’ve heard of VoIP (if you haven’t we suggest giving this a read) and you probably associate it most closely with voice calls. You wouldn’t be incorrect in drawing that parallel, but you would also be forgoing one of VoIP’s other key abilities: texting.

Just as VoIP enables you to place calls using the internet, it’s just as capable of doing the same thing for text messages. Connect with anyone in the world, with your hand selected area code, and text with them just as effectively as you would a friend or family member next door.

So, how exactly does VoIP texting work, and what makes it different from traditional phone-to-phone texting? Well, if you’re familiar with any of our other blogs, it should come as no surprise that we’ll navigate these questions for you and more!

What is VoIP Texting?

VoIP texting is a text-enabled virtual phone number that isn’t assigned to a device, but rather a user. And that user (or users) can send texts by using an internet connection. Think of it like an AIM chat, but for cell phones!

If you’re thinking: I

For those of you still here, let’s approach this definition from a more…human perspective.

When you buy a cell phone you also need to buy a cell phone plan to make it more than just a glorified calculator/camera. Cell phone plans enable things like calls, texts, and data. With a traditional cell phone plan you can send texts and calls to another cell phone, or a group of cell phones (hello group chat). But with VoIP, you can still do all of that, but you’re not limited to a physical cell phone.

Any device equipped with wifi or internet connection (tablets, laptops, desktops, etc.) can act just like a cell phone with VoIP and send text messages through internet connection. To the recipient, it’s virtually undetectable that the text is coming from anything other than another phone. But as the sender, you have the added flexibility of texting from anywhere and anything with an internet connection!

How Does VoIP SMS Work?

There are two different approaches you can take to get started with VoIP texting. Route #1 is the route you want to go if you want a VoIP number that can both send/receive calls as well as texts. Route #2 is perfect if you’re interested in simply text-enabling your business (this is often the most popular!)

Route #1:

Here’s how it works when you convert your entire business to internet powered phones.

  1. Find a VoIP provider and select a plan that converts your organization’s number into an internet powered system.
  2. Register your service and make the necessary hardware changes required by your provider.
  3. Familiarize yourself with your provider’s platform. They will most likely have a space where you can upload contacts and begin sending text messages as your business as well as place calls from the device of your choosing.

Route #2:

If you’re just looking to text enable your business, the process can be a lot easier and a lot less expensive. It all begins in just a few steps.

  1. Find a text marketing platform (we hear SimpleTexting is a fan favorite πŸ˜‰).
  2. Work with the provider to either text enable your existing 10 digit number, get set up with a toll free line, or provision a short code.
  3. Within minutes your business will be up, running, and ready to send/receive texts!

πŸ’‘SimpleTexting Tip: Here at SimpleTexting we’re a provider who is actually able to text-enable VoIP numbers. So if you’re leaning towards route #1, know that you might actually end up saving money but opting for a VoIP provider for calling, and SimpleTexting for your SMS needs. Combine and conquer to get the best bang . for y

Benefits of VoIP Texting vs. Traditional Phone-to-Phone SMS

Texting is a fantastic tool for reaching people quickly with questions, offers, alerts, and surveys. They’re almost always read and receive some of the best response rates out of all the digital communication mediums. But what sets VoIP texting apart from using a traditional cell phone to send your organization’s texts?

If you’re considering the switch, here are some of the undeniable benefits and abilities that make this tool so desirable for many:

  • Reach more customers at once. Unless you’re sending a group message (in which case the recipients would know that more than one person is getting the message) you’re limited to texting one person at a time with a cell phone. With VoIP texting however, you could send one text out to 10, 100, even 1,000’s of people at once.
  • Automation. For those who opted to text enable their VoIP number with a provider like SimpleTexting, you gain access to advanced features that help you save time. For example, you can schedule texts to go out days, weeks, or months in advance. You can segment your audience based on consumer behavior or demographics and then use custom fields to send them personalized messaging. You can even set up autoresponses that will send messages based on the triggers you set up as a catalyst.
  • Save some money. While any VoIP service has a subscription cost, the price of texting is often less than what a traditional cell phone plan would run. Especially when you begin factoring in the volume of messages your organization will be sending out.
  • Add layers of security. Even though the instances of text messages being intercepted through traditional mobile carriers isn’t high, digital security should always be a concern. By partnering with a VoIP friendly provider, you’re able to combine your in-house security measures with theirs for an extra layer of protection.

Next Steps With VoIP SMS

We hope after this crash course on VoIP texting, you’re feeling a little more confident in your options. If you’re interested in learning more about the added benefits of internet enabled texting don’t hesitate to reach out. As this technology continues to evolve, so do we! Let us help you work through the digital minefield that is the world of virtual communication.

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