Navigating SMS

Texting is a personal communication channel, so, it’s important to know proper texting etiquette. Learn how to send effective and professional texts, no matter who you’re texting.

Not sure what texts to send? Introducing the PASTA framework — a method for choosing the types of texts that’ll keep your subscribers engaged.

Want to send your Christmas list to Santa a little bit faster this year? We’ve teamed up with the North Pole for fun options to text Santa this holiday season!

No design skills? No problem. Our designers created plug-and-play templates to help you advertise your text-to-join keywords.

Cut through the confusion surrounding how to write a marketing email with this easy step-by-step guide.

Everyone responds well to a brilliant show of gratitude. But how do you thank people after they purchase your product or do what you want? That’s what we will cover.

Reviews are one of the top indicators customers look for when evaluating your business. Here’s how to ask customers for reviews using 11 tactics.

Make your business stand out by using personalized text messages for your marketing campaigns. Send personalized texts to match your customers’ preferences.

Contrary to popular belief, you don’t have to choose between email and SMS marketing. Learn how to combine them for the best results.

Make your email preview text unignorable with these tips and templates.

Are you thinking about starting an email newsletter and looking for inspiration? These real-life examples will help you kickstart your small business’s email marketing strategy.

Learn how to set up drip email campaigns and why the experts say they’re a winning strategy for businesses.

Build an effective email marketing strategy in just a few simple steps with these tips and templates.