Navigating SMS

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How Does SMS Fit Into Multi-Channel Marketing?

A strong marketing strategy doesn’t rely on just one channel alone. Find out how SMS or text marketing can complement your cross-channel efforts.

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Turn Your Target Audience Into Text Message Subscribers

The first and most crucial step to any text marketing campaign is to secure subscribers. You can do this a few different ways, which we will explore in this piece.

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How to Use SMS Marketing to Understand Your Target Audience

Improve your marketing materials by learning what your target audience wants, and communicating with them more effectively through the power of SMS.

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Difference Between Push Notifications and SMS Notifications

You need to get your messages in front of users. What’s the best way to do this? Find out in this article about SMS notifications and push notifications.

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Why and How to Send Personalized Text Messages

Make your business stand out by using personalized text messages for your marketing campaigns. Send personalized texts to match your customers’ preferences.

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How Many Characters Fit in a Text Message?

How much can you fit in one text message? Can you send texts longer than the limit? Do emojis count? Get all your questions about character limits answered.

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What Is an SMS, MMS, or Text Message Gateway?

An SMS, MMS, or text message gateway is a device that makes it easy for mobile networks and SMS applications to communicate.

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SMS Short Codes vs SMS Long Codes: Which One Is Right for You?

Learn about the difference between SMS long codes and SMS short codes with this simple guide. Find out what to do if you need the best of both worlds.

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MMS vs. SMS: How Are They Different?

Learn what SMS and MMS stand for and understand the differences between these two forms of text messaging.

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Text Message Advertising for Businesses (Updated)

Text message advertising is an easy way for businesses to connect with customers about sales, special promotions, or important news.

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Double Opt-in for SMS Marketing

Looking to build an SMS marketing list filled with truly interested subscribers who won’t report you for spam? You should try a double opt-in.

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What You Need to Know About Canada’s Anti-Spam Legislation

Canada’s Anti-Spam Legislation requires you to get consent before sending commercial electronic messages to Canadian recipients.

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How to Send Rich Media in 160 Characters

Rich media is a great way to engage with your subscribers. You can link to things like images, coupons, or even videos in your SMS marketing message.

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