Navigating SMS

Unsubsribes happen, but the key to a successful campaign is understanding why. Learn how to manage your opt outs and keep subscribers happy.

With any marketing campaign you need quantifiable ways to measure success. Learn the SMS marketing benchmarks to look out for in a healthy campaign.

Text to Join using a keyword and short code is an easy and effective way to collect phone numbers and emails. Learn how it works and how to set it up.

As texting becomes increasingly popular, one must learn the proper professional texting etiquette. Learn about the do’s and don’ts of professional texting.

Rich Communication Services (RCS) is a relatively new and still-developing mobile communications technology that’s poised to replace traditional SMS and MMS messaging.

SMS advertising is one of the most common forms of mobile marketing, with billions of messages sent out every month globally.

Grab your guests’ attention with personalized text message invitations! In this article, we’ll walk through why you should use text invites, and how to set them up.

Choosing a mass text app can be difficult. This simple, three-step guide can help you pick the right messaging app to send SMS texts to everyone you need.

With a bit of HTML, it’s possible to create a hyperlink that sends an SMS message. You can even prepopulate the SMS body text via the link! Here’s how.

A strong marketing strategy doesn’t rely on just one channel alone. Find out how SMS or text marketing can complement your cross-channel efforts.

The first and most crucial step to any text marketing campaign is to secure subscribers. You can do this a few different ways, which we will explore in this piece.

Improve your marketing materials by learning what your target audience wants, and communicating with them more effectively through the power of SMS.

You need to get your messages in front of users. What’s the best way to do this? Find out in this article about SMS notifications and push notifications.