Navigating SMS

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Image for Understanding How and Why People Unsubscribe from Text Messages

Understanding How and Why People Unsubscribe from Text Messages

Unsubsribes happen, but the key to a successful campaign is understanding why. Learn how to manage your opt outs and keep subscribers happy.

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6 SMS Marketing Benchmarks You Should Be Measuring

With any marketing campaign you need quantifiable ways to measure success. Learn the SMS marketing benchmarks to look out for in a healthy campaign.

Image for How to Use Text to Join to Grow Your Text Message Sign-Up List

How to Use Text to Join to Grow Your Text Message Sign-Up List

Text to Join using a keyword and short code is an easy and effective way to collect phone numbers and emails. Learn how it works and how to set it up.

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Examples of Professional Text Messages

As texting becomes increasingly popular, one must learn the proper professional texting etiquette. Learn about the do’s and don’ts of professional texting.

Image for All About Rich Communication Services and RCS Messaging (Updated)

All About Rich Communication Services and RCS Messaging (Updated)

Rich Communication Services (RCS) is a relatively new and still-developing mobile communications technology that’s poised to replace traditional SMS and MMS messaging.

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What Is Mobile Marketing with SMS? (Updated)

SMS advertising is one of the most common forms of mobile marketing, with billions of messages sent out every month globally.

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How to Send Text Message Invitations

Grab your guests’ attention with personalized text message invitations! In this article, we’ll walk through why you should use text invites, and how to set them up.

Image for The Best Mass Text Message App and How to Find It

The Best Mass Text Message App and How to Find It

Choosing a mass text app can be difficult. This simple, three-step guide can help you pick the right messaging app to send SMS texts to everyone you need.

Image for How to Create a Link That Sends an SMS Text Message

How to Create a Link That Sends an SMS Text Message

With a bit of HTML, it’s possible to create a hyperlink that sends an SMS message. You can even prepopulate the SMS body text via the link! Here’s how.

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How Does SMS Fit Into Multi-Channel Marketing?

A strong marketing strategy doesn’t rely on just one channel alone. Find out how SMS or text marketing can complement your cross-channel efforts.

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Turn Your Target Audience Into Text Message Subscribers

The first and most crucial step to any text marketing campaign is to secure subscribers. You can do this a few different ways, which we will explore in this piece.

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Image for How to Use SMS Marketing to Understand Your Target Audience

How to Use SMS Marketing to Understand Your Target Audience

Improve your marketing materials by learning what your target audience wants, and communicating with them more effectively through the power of SMS.

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Difference Between Push Notifications and SMS Notifications

You need to get your messages in front of users. What’s the best way to do this? Find out in this article about SMS notifications and push notifications.

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