Do you want people to be able to text your business? You’re not alone. In our 2020 Text Marketing Report, we asked 400 business owners if they plan to increase their budget for text marketing. Over 60% said yes.
It makes sense. People aren’t replying to emails as much anymore. And as for phone calls? We don’t have to tell you that being stuck on hold is no fun.
Our survey also found that over 45% of consumers think it’s useful to be able to text businesses back. Of that group, 40% say they’re more likely to do business with brands that offer the option to text.
So how do you get started with an inbound text service?
In this article, we’ll break it down. We’ll explain how it works, different ways you can use it, the features you should take advantage of, and more.
Inbound SMS lets you hold conversations by text message. These conversations can be with leads, existing customers, employees, fans, you name it. The name “inbound” refers to the fact that the user can initiate the conversation with your business—a capability not all text marketing platforms offer.
Everyone has a cellphone, and every cellphone can receive texts, which is why texting has become such a popular channel.
The important thing is to pick a platform with outbound and inbound SMS capabilities.
In other words, you need to be able to receive and reply to messages. SimpleTexting does both.
With an inbound text service, you can:
If you already send text messages to customers, it’s best practice to allow responses from that same channel. If you’re new to text marketing however, here are some ways two-way text communication can benefit your business and its bottom line.
Inbound SMS isn’t like your everyday cellphone. Text marketing software gives you access to smarter inboxes that can sort conversations, allow annotations, mark conversations as resolved, or snooze them for later.
An SMS keyword is a word or phrase that your customers can text to a 10-digit number or designated text short code. People can text in a keyword for a lot of different reasons. Some of the most common are to receive marketing deals, get more information from your organization, or to sign up for time-sensitive alerts.
With data collection, people can share information with your business in order to receive a more personalized experience. Collect information like names, addresses, emails, and product preferences to use later on. Simple acts of message personalization can go a long way with customers. We conducted a study with over 100 accounts, and the average click-through rate (CTR) for messages including their first name was 71%. That’s about 20% higher than non-customized messages CTRs!
A list of phone numbers who have given you permission to text them is worth its weight in gold. Be sure to find a text marketing provider that can easily upload your existing list from a spreadsheet right into your subscriber list.
Whether you want to schedule a single message or create a full-length drip campaign, automation helps you save time. Want to capture leads as soon as they reach out? No problem. Automated responses can follow up with a text message before they slip away.
Make starting a new conversation as easy as tapping a button. Click-to-text buttons prefill the message and phone number fields for you. All a customer has to do is click and the SMS app on their cellphone will launch with a pre-written message to your business.
We’ve covered the basic things you should look for as you search for the right inbound SMS service. You may still have some questions, so we’ve got some answers.