What do churches, e-commerce stores, and laundromats all have in common? This isn’t the beginning of a bad joke, we promise. The answer is they all use sms marketing. No matter what industry you operate in, a list of phone numbers is essential if you want to achieve success with SMS.
This list gives your brand the power to rapidly promote products, share your story, and build your business.
Whether you have no list at all or a sprawling spreadsheet full of phone numbers, we’ll show you how to grow your audience.
The very first thing you’ll need is a way to start gathering new subscribers from your website.
Online sign-up forms give your audience a quick, convenient way to share their contact info.
“But how, SimpleTexting? How is it possible to add a sign-up form to my site? My web developers are busy and so am I!”
We hear you loud and clear. That’s why we created the ability to make embeddable forms right from our app. All you have to do is copy/paste a tiny bit of code onto your site.
Log in to your account, go to apps, then Web Sign-Up forms. Then click Create Form. From there, select the info you’d like to collect such as first name, last name, email. The phone number field is included by default.
In the end, you’ll end up with a form like this:
To enable the form, just copy/paste the code from the form onto a landing page on your site. You can even add it to your existing contact page. Here’s what the code looks like:
Popular baby carrier brand Baby Tula used this strategy to start gathering SMS subscribers on their website’s contact page. Over the last year they’ve collected thousands of new subscribers leading to more clicks on promotional messages and even more sales!
If you’re like most businesses, you already invest a significant amount of time into building your email list. People subscribed to your emails are prime candidates for texting.
Why? For one, they’ve already displayed interested in your brand. But it goes even deeper than that. People want content that’s optimized for their phones. Don’t believe us? Take a look at this analysis of 6 billion emails. It found that 46 percent of all opens occur on mobile.
Here’s how you can turn your existing email subscribers into text message subscribers. Create an email to inform your contacts that you now offer SMS alerts.
In your email, you should include:
Here’s an example:
It gets even better. You can use our Mailchimp integration to sync your contact information between the two platforms. Don’t use Mailchimp? No sweat. Our Zapier integration lets you pass your newly collected phone numbers to Constant Contact, Sendinblue, SendGrid, and thousands of other apps.
Research shows that SMS open rates are as high as 98%, compared to just 20% of all emails. So for your organization to have customers who are both SMS and email subscribers puts you at a unique advantage.
By combining the two mediums you have a near 100% guarantee for message visibility!
But with great privilege comes great responsibility. There are a few best practices to keep in mind to ensure subscribers are receiving value from both channels.
Since cellphones don’t have a spam folder, it’s nearly impossible to ignore text messages. As such, when a subscriber is willing to share their number with you, that unfettered access to their attention should be rewarded.
When sending out messages with special offers, event RSVPs, or sales notifications, you’ll want to share it with your SMS list before you send an email blast.
By giving mobile subscribers this early access, it demonstrates a value worthy of sharing their phone numbers.
It’s also safe to assume your text subscribers are among your most invested, VIP customers. So this is an opportunity to reward their loyalty and strengthen overall customer retention.
Once again, thanks to SMS’s high open rates, sending texts with links to your emails is a great way to double down and boost email open rates.
For example, if you’re sharing longer form content like a newsletter that may not be best suited for texts, you could send a message saying:
On average it takes 90 seconds for someone to respond to a text and 90 minutes to respond to an email. So when sharing time-sensitive information such as a flash sale or emergency alert, you’ll want to be sure to send a text message as well as an email to ensure it’s read as quickly as possible.
There are thousands of people out there who want to receive your messages. You don’t need to be the next Don Draper to advertise your SMS promotions. An email is an easy, effective place to start. We’ve seen it work wonders for businesses across many industries. When you’re ready to see even more sign-ups, go ahead and try some other methods! Click here to learn how to create a text-to-join keyword.