Use these Memorial Day text message templates and best practices to get customers excited about your sales and promotions.
In the U.S., Memorial Day honors people who have given their lives while serving their country. Many Americans spend the long weekend traveling and attending parades, barbecues, and family gatherings.
All throughout the month of May, your customers are looking for deals on items like travel gear, food, decorations, and outdoor furniture to help them celebrate. But the popularity of Memorial Day sales could make it difficult for your brand to stand out.
For texts that will entice people to click and make a purchase, check out the SMS templates and best practices below.
Use these text messages ideas as templates by substituting your own sales and product information.
Don’t forget to include a link to more information at the end, and use a URL shortener so the link doesn’t take up too much of the 160 characters you have when using SMS. If you’re using SimpleTexting, your link will automatically be shortened.
Before you schedule your SMS campaigns, keep these tips in mind for best results.
The last thing you want to do is upset a customer by your text that’s supposed to contain a cheerful message.
Unless your company is patriotic in nature, veteran-owned, or has donated to related charities, think twice before sending a message about military sacrifices along with mentions of your brand.
Consider sending your SMS campaigns before Memorial Day, and focus your messaging around family, summer, travel, and other elements of the long weekend.
If you have any hesitations about promoting your business around Memorial Day, consider creating a keyword that customers can text to receive sale information. That way, you know they’re looking for those sweet deals.
By sending SMS campaigns, you already have a better-than-average chance of your audience seeing your messages (thanks to 98% average open rates). But if you want them to stand out even more, attach an image.
Texts with rich media like images are known as MMS messages, and they can yield 52% higher click-through rates than SMS messages.
Not sure what kind of image to include? Attach a sales flier, a picture of the product or service you’re highlighting, or a fun GIF.
If you already use a text message marketing platform, start writing those Memorial Day texts! If not, you can try ours free for 14 days with no credit card required. Our customer support team is available seven days a week to answer any questions you have about SMS marketing.
Looking for more SMS templates for other business situations? Check out our other templates:
Dani Henion is the content team lead at SimpleTexting and is continuously looking for ways to make text messaging strategies and tips more accessible to SMBs. When she's not writing or planning new SMS content, you'll find her decorating elaborate sugar cookies or thrifting in Atlanta.
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