Lily Norton

Lily Norton's Posts

Lily is a content marketing specialist at SimpleTexting. She specializes in making helpful, entertaining video content and writing blogs that help businesses take advantage of all that texting has to offer. When she’s not writing or making TikToks, you can find Lily at roller derby practice or in a yoga studio in the Seattle area.

Email marketing 101: Meet your new favorite marketing channel

Wondering how to start an email marketing program? Get the step-by-step guide here.



Image for 13 sales follow-up text SMS templates (plus best practices from real sales pros)

13 sales follow-up text SMS templates (plus best practices from real sales pros)

Find out how to start your sales conversations off right and keep them running smoothly with these twelve sales follow-up SMS templates.

Image for E-commerce SMS templates to make your messaging easy and instant

E-commerce SMS templates to make your messaging easy and instant

These e-commerce SMS templates will not only show you all the ways you can use texting in your business, but they’ll also give you a headstart on making it happen.



The Top 10 Key Performance Indicators (KPIs) in Retail

Want to know exactly how your retail brand is performing? Here are the most important key performance indicators (KPIs) in retail to help your business thrive.

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Image for Understanding Retail Customer Segmentation: The Top 5 Types of Retail Customers

Understanding Retail Customer Segmentation: The Top 5 Types of Retail Customers

Want to send more targeted messages that result in more sales? Read on for a quick guide to the most common types of retail customers and how to interact with them.

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How to Create a Diverse Retail Marketing Mix

Learn how to bring in more customers and keep your marketing and sales running smoothly with a retail marketing mix.