Use these texts to craft “Happy Mother’s Day” texts that drive more sales and keep your customers engaged.
Mother’s Day is around the corner and, as a business owner, you know what that means: Your customers are scrambling to find the perfect gift for the moms in their life.
It may not be Christmas or New Year’s, but Mother’s Day is still a very important holiday for businesses. Spending on Mother’s Day was expected to reach over $31 billion in 2022, which represents a 13% increase from 2021.
And you’re not the only business that knows all this, so you’ll need a way to set your brand apart and reach your customers effectively.
But I also know that you’re busy, so I’ll give you eight ready-made templates for Mother’s Day marketing messages so you can hit “send” and start driving sales right away.
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You came here for templates, so I’ll get right to it: Here are seven ready-made texts you can take and use in your own business this Mother’s Day.
If you’re running a special sale on gifts Mom will love, make sure your customers know it. Send out an announcement a few days before your sale starts and let them know how they can take advantage.
Do you run a business that serves mothers? Send them a little something special on their day in the form of a unique coupon code, discount, or offer for a free gift (if that sounds expensive, think of it as an investment in the lifetime value of your customers).
If you offer a rewards program for repeat customers, call attention to it by texting out an invitation to sign up and sweeten the deal with a Mother’s Day-specific perk.
I think we can all agree that fear of missing out (FOMO) is a powerful force in marketing, so don’t be afraid to put it to work. As your Mother’s Day sale draws to a close, text out a reminder that the deals are ending soon and encourage contacts to snag their gifts at a bargain.
Got a subscription to sell? Encourage your contacts to give the gift that keeps on giving to their favorite mama this year.\
Let’s be real: Your customers may want a little something for themselves as they browse for their Mother’s Day gifts, or maybe they want to match with Mom. Give them the opportunity with a buy-one-get-one deal.
On the subject of FOMO, one excellent way to keep your SMS contacts engaged and tuned into your messages is to make them feel like they’re getting deals that no one else has access to.
When you send your Mother’s Day text deals out, highlight their exclusivity for a little added incentive.
Pro tip: If you also reach your audience through emails, social media, ads, or another channel, let them know that you offer unique perks to your text list contacts.
With that, you’re well on your way to a Mother’s Day season full of sales. But before you start sending, here are a few guidelines to keep your texts successful.
Spring is full of opportunities for new growth, excitement, and — for you — business-boosting holidays like Mother’s Day.
Hopefully, with these templates and tips, you’re all set to start sending your best (and sweetest) campaigns yet.
Lily is a content marketing specialist at SimpleTexting. She specializes in making helpful, entertaining video content and writing blogs that help businesses take advantage of all that texting has to offer. When she’s not writing or making TikToks, you can find Lily at roller derby practice or in a yoga studio in the Seattle area.More Posts from Lily Norton
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