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What Are the Advantages of SMS Marketing?

Have you considered SMS marketing? Do you have questions about how it works and its efficacy? Find all of your answers here.

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The average consumer receives anywhere from 4,000 to 10,000 ads each day. It sounds pretty unbelievable, but the reality is we’re completely saturated in marketing.

As we’ll touch on shortly, SMS is the top way to break through the noise thanks to sky-high open and response rates.

But SMS is so much more than just a fast way to reach your customers. It’s a sophisticated communication channel rooted in trust, reciprocity, and results.

Here are just a few reasons why your organization could benefit from the wide range of advantages SMS has to offer.

12 Advantages of SMS Marketing

From the widely known to the “I never even thought about that”, here are the 12 biggest advantages to SMS marketing.

1. High Open Rates

We don’t keep it a secret that SMS continually tops email when it comes to open rates. Research shows that SMS open rates are as high as 98% compared to just 20% for emails. That kind of visibility is untouchable when it comes to digital marketing. Not to mention how your messages fall next to texts from friends and family, which gives them an extra layer of familiarity.

Photo Credit: Neil Patel

2. Strong Conversion Rates

Not only are your texts statistically more likely than your emails to be opened, but they’re also more likely to produce results. Studies show that the conversion rates of SMS campaigns can be as high as 45%.

Our customer, Whisker Seeker, routinely seeks a 25% conversion rate on its SMS promotions. Another customer, Toroe Eyewear increased its e-commerce store’s conversion rate by 200% using text marketing!

See that spike in the graph below? That’s what engagement rates looked like on the day Artist Couture added SMS to their website.  

3. Popular Across Demographics

It’s a common fallacy that texting is only popular among younger generations. While American Millennials may spend 300% more time texting than calling or emailing on their cellphones, even the 55+ demographic both sends and receives about 16 text messages per day!

When it comes to daily texts, American adults….

  • 18-24 y.o. sent and received about 128 text messages per day
  • 25-34 y.o. sent and received about 75 text messages per day
  • 35-44 y.o. sent and received about 52 text messages per day
  • 45-54 y.o. sent and received about 33 text messages per day
  • 55+ y.o. sent and received about 16 text messages per day

4. Cost Effective

Text messages cost only pennies to send, and plans can be scaled up or down at any time to fit a customer’s needs.

Each platform has its own rates, but with SimpleTexting, you can send 500 SMS for $25. As we already mentioned, the average conversion rate of texts ranges from 25 to 45%.  

If your business profits $10 per order and you send a text blast to 500 contacts, you’ll generate $1,250 in revenue with a 25% conversion rate. That’s a 4,900% ROI!

5. Communicate in Groups or 1-on-1

Text marketing, unlike other mobile messaging platforms, is the only way to both chat individually with customers and send group messages without reply all.

This makes it a versatile platform that can be used for sales, customer service/support, and internal communications all in one.

6. Access to an Active Audience

Thanks to a little something known as compliance, all of your subscribers must give you express written consent to receive messages. On the upside, this means that your text-audience is filled with people who actively want to engage with your brand.

You can categorize, personalize, and segment your most engaged supporters and serve them content with a much higher chance of results.

7. Easy to Measure Success

As you may have noticed from all of our earlier chat about ROI, text marketing makes it easy to see the fruits of your labor. With analytics showing you click-through rates (CTR) you can watch your campaign play out in real-time.

Thanks to features like link shortening and tracking, it’s also easy to place a link with a custom UTM right in your text so you can directly measure the outcome of your campaign without any room for ambiguity!

8. Reach Anyone In Seconds

A single SMS message or auto-reply is typically delivered within 5 seconds of being sent. How’s that for speed? If you recall the graphic back up in point number one, 98% of text messages are also read within three minutes of being sent.

This makes texting the perfect medium for something like a time-sensitive deal or flash sale.

9. Easily Combined With Other Marketing Tools

Texting makes the perfect complement to your existing marketing tools or tactics—whether you want to combine SMS and social media or boost the open rates on your emails by sending a text reminder. Through native integrations or third-party tools like Zapier, you can automate your way through anything by pairing it with texting.

For example:

  • Send abandoned cart texts from your e-commerce platform
  • Sync calendars with text reminders
  • Add new email subscribers directly from text message submissions

10. No Coding or Design Experience Required

Another huge benefit is that text messages do not require design or development work. With emails, you need to build templates and make sure they work on different email clients. That can take a lot of time. With texts, it’s as easy as writing a tweet!

11. Include Text and Photos

Did you know that texts that include pictures generate a higher CTR? With text marketing it’s a common myth that your messages are limited to just 160 characters of pure text. Thanks to MMS, you can include all kind of rich media such as photos, videos, GIFs, and audio files. You can even type up to 1,600 characters of text!

How you like them apples?

12. Lower Spam Potential

A recent study found that 20% of all commercial emails wind up in the spam folder. This is precisely why there are regulations around text marketing. It’s a trusted inbox, and no one wants to see it fall to the same fate as email! This is also a benefit for brands that properly obtain express written consent. You don’t have to fear your messages being lost in the void once they’re sent. In other words, there is no spam folder for SMS.

Experience the Benefits of SMS Marketing for Free

If any of these sounds appealing to you, we have great news. You can experience all these advantages for free, for 14-days. Simply start your trial and see for yourself what all the excitement is about!

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