Business owners are no strangers to overcoming challenges. There are always fires to put out, ranging from the relatively minor to the major.
But no one could have predicted the upheaval caused by the Coronavirus. It created massive challenges for nearly every industry.
While you might consider yourself a cool head in a stressful situation, the past 12 months have taught us one thing: the importance of planning for the unexpected.
That’s where a business continuity plan comes into play.
Lightning that causes a fire to break out in an office building is not an eventuality that every organization plans for.
But that’s exactly what happened to Cantey Technology, an IT company with 200 clients. All of the company’s network infrastructure was destroyed–not a great outcome for a company that hosts servers for other businesses.
The silver lining? Cantey had actually set up a remote data center where continual backups were stored. While all the staff had to move office, its clients never experienced any interruption in service.
The backup servers were all thanks to its business continuity plan.
These plans detail the processes and procedures that will help keep operations running despite a disruptive event–think pandemic, natural disaster, or cyberattack.
The core driving force of a business continuity plan is to minimize the disruption of an adverse event to your business.
Essential to any business continuity plan coming together is the emergency communication that underpins it.
Whether you’re the victim of a ransomware attack or a hurricane, one thing remains the same: you’ll need to communicate with your employees and customers.
90% of text messages are read in three minutes, making SMS messaging one of the few ways you can communicate in real time with staff and customers. On top of this, a text alert system benefits from the fact:
The University of Alabama set up a text messaging service that allows them to send emergency information to students and staff who register called UA alerts.
They send texts when there’s an emergency that poses an imminent physical threat to the community.
We also see businesses use SMS during major incidents to:
To incorporate SMS into your business continuity plan, you need to determine what you’ll send and when you plan on sending it. You’ll also need a text messaging service to send your messages.
We make it easy to send out critical SMS as this one-minute video shows.
You also benefit from the fact that: