Navigating SMS Blog

Strong opinions and shared thoughts on text marketing, business, and tech. By the makers of SimpleTexting.

What Pleasures Would You Sacrifice to Keep Your Smartphone?

We surveyed 1,000 smartphone owners across all 50 states to find out exactly which pleasures Americans would sacrifice to keep their smartphones.



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How To Be More Attentive to Your Customers’ Needs

From the subtle art of smart upselling to tips and tricks for personalization. Learn how to optimize your customer service strategy to drive more sales.

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Why You Need a Youth Ministry Texting Service

Find out how text-enabling your youth ministry can lead to higher event attendance and greater engagement with your church.



Here’s Why You Need to Avoid Pre-Checked Opt-In Boxes

Growing lists is a great thing—as long as that growth is meaningful. Pre-checking opt-ins can set your marketing efforts up for failure. Here’s what to do instead.

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Best Email Review Request Templates

Learn about the art of writing the perfect review request as well as how you can use texting to boost the efficacy of your ask.

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Steal this Cyber Monday text marketing strategy

Mobile sales accounted for close to 70% of Cyber Monday purchases last year. Here’s how to build a text marketing strategy that takes advantage of the dominance of mobile shopping.