7 SMS Marketing Articles You Should Read

On our blog we’ve covered a lot of ground. From best practices and industry news all the way to advanced tips.

As someone new (or refamiliarizing themselves) with text marketing, you may be faced with information overload. That’s why we took a quick trip down memory lane to compile this list of must-read SMS marketing articles.

These pieces, collected with you in mind, cover the ground necessary for you to feel confident about your text marketing efforts.

We suggest reading the following seven articles in the order they are presented to receive the maximum genius-level effects.

7 SMS Marketing Articles With Everything You Need To Succeed

1. How Text Message Marketing Works for Businesses and Organizations

What you’ll learn: This article gives you a definition of text marketing along with some other key text marketing terms. You’ll learn about the three different kinds of phone numbers used by SMS marketers as well as data from recent case studies that show just how effective texting can be.

Estimated read time: 6 mins

[Read: How Text Message Marketing Works for Businesses and Organizations]

2. Ways to Grow Your Business Using Text Marketing

What you’ll learn: With this piece, we’ll cover some of the most popular ways businesses utilize text marketing within their organization. From sales and promotions to internal employee communication, we’ll share tips, tricks, and ideas for seamlessly integrating SMS into your current business model.

Estimated read time: 6 mins

[Read: Ways to Grow Your Business Using Text Marketing]

3. The Easiest Ways to Collect Phone Numbers on Your Landing Pages

What you’ll learn: Now that you have a better idea of what text marketing is, and how you may want to use it, we’ll cover the basics of growing your subscriber list. This piece gives you some great, actionable ways to get your audience subscribed to your text messages. More, specifically, we share ways you can advertise your text-enabled business across your existing website and social pages.

Estimated read time: 5 mins

[Read: The Easiest Ways to Collect Phone Numbers on Your Landing Pages]

4. The Anatomy of a Successful Text

What you’ll learn: With your subscriber list beginning to grow, now it’s time to focus on your content creation. This piece highlights some best practices to keep in mind when writing marketing text messages. We’ll cover things like how to avoid sounding spammy, and the proper way to brand yourself on mobile.

Estimated read time: 4 mins

[Read: The Anatomy of a Successful Text]

5. 5 Tips to Keep Your Unsubscribe Rate as Low as Possible

What you’ll learn: While on the topic of writing the perfect text, it’s also important to consider what factors drive people to unsubscribe from your messages. A high unsubscribe rate is an indicator that something isn’t connecting with your audience. Learn what that might be and get ahead of the problem with these tips for keeping your unsubscribe rate low from the start!

Estimated Read Time: 5 mins

[Read: 5 Tips to Keep Your Unsubscribe Rate as Low as Possible]

6. Do Texts With Photos Generate a Higher CTR? Here Are the Results From Our A/B Test

What you’ll learn: With SimpleTexting you can share photos right in the body of your text messages. Learn about when it might be worth including a photo alongside your campaign based on the findings from our study.

Estimated Read Time: 6 mins

[Read: Do Texts With Photos Generate a Higher CTR? Here Are the Results From Our A/B Test]

7. Do You Send Links? Make Sure You’re Doing This

What you’ll learn: This article gives a look into text message analytics at its most basic level. Learn how to shorten links within text messages which not only saves you space, but also gives you insight into who’s clicking your links.

Estimated Read Time: 4 mins

[Read: Do You Send Links? Make Sure You’re Doing This]

In under 40 minutes, these 7 articles are your key to becoming a text message expert. The only thing missing might be your key to the kingdom: a SimpleTexting account! As a bonus, here’s one last piece to help you complete the puzzle.

[Read: What SimpleTexting Plan Should You Choose?]

Happy texting!