There is a strong likelihood that you receive text messages from 6-digit phone numbers quite regularly. By now, you may have figured out that these phone numbers are used solely by organizations to communicate with their audiences en masse. Case closed, right?
There’s a little more to it than that.
While these numbers may look odd next to your 10-digit phone number, they’re actually quite powerful–and popular. Every day, these shortened phone numbers enable Amazon to send verification codes to confirm new accounts, FedEx to share delivery notifications, and SouthWest to promote its flash sales.
A six-digit phone number is referred to as a short code (there are also some instances of 5-digit short codes). These short code numbers were created by the major wireless carriers in 2003 to allow marketers to easily communicate with consumers. Businesses and organizations will use these 6-digit numbers to communicate with subscribers about things like promotional offers or to communicate important alerts.
If you want to know more about these numbers, you’ve come to the right place. We’ll cover the following FAQs in this article:
6-digit phone numbers are used by companies of all sizes to send marketing blasts, conduct two-factor authentication, and send out relevant notifications and alerts.
Six-digit phone numbers are leased from the Common Short Code Administration, and once this happens, organizations can send and receive SMS and MMS messages. It’s not a free-for-all, though and there are several rules businesses must follow to be TCPA compliant.
The most important thing to remember here is that customers must give you explicit permission to send them text messages. Anti-spam laws are no joke.
One of the most common ways for customers to provide this permission is by texting in a keyword. For example, a burger chain might use the keyword “burger.” A customer would send a text to the 6-digit number with the keyword “burger” to subscribe. The chain can then send this customer text messages.
Keywords are arguably the most popular method to ensure customers are providing their explicit permission. There are a bunch of other compliant opt-in methods you can read about here. If you want to learn more about keywords and compliance, we recommend checking out the following resources:
The most significant difference between a 10-digit phone number and six-digit number is that the longer 10-digit number can also place calls and send faxes (if anyone still sends faxes). So, with a 10-digit phone number, you can offer your customers the chance to both text and call you.
All SimpleTexting accounts come with a free 10-digit toll-free number. However, if you want to enable calling and texting on the one line, you’ll need to purchase the number from a 3rd party like 800.com and we can text-enable it. 10-digit phone numbers also allow you to send out mass text messages if they are toll-free and text-enabled. If you’re eager to learn more, we’ve written about how to pick the right number for your SMS marketing efforts here.
To lease your own short code can run your business anywhere from $500-$1500 a month.
If you have the budget and want to learn more about acquiring a dedicated short code, then we recommend you check out our dedicated short code services. The first step involves deciding between a dedicated vanity short code (e.g., Kmart’s SMS short code 56278 spells out Kmart) or a dedicated random short code.
Vanity short codes are neat in the sense that they make your 6-digit number even more memorable. However, this comes with extra costs, and random 6-digit numbers are more affordable.
The process of getting either a vanity short code or a random short code is as follows:
With over a decade of experience with short code texting, we can guide you through the entire process to make it as smooth as possible. Get in touch with us here to get started.
6-digit phone numbers are ideal for one-way business-to-consumer communication. If that’s what you’re looking for, these shortened numbers are unrivaled in their effectiveness.
Do you still have questions about 6-digit phone numbers? Our support team is available seven days per week if you want more information or have unanswered questions. Text or call us at (866) 450-4185 or use the chat at the bottom of your screen. Alternatively, schedule a demo or sign up for a 14-day free trial, no credit card required.
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