There are a lot of different mobile networks out there, and they all have different ways of communicating over the airwaves. This can make it really tricky to send mass text messages to large groups of SMS subscribers who might be spread out all across those networks.
Fortunately, there’s a way to solve this pesky problem of mobile carrier incompatibility: by using an SMS gateway.
An SMS gateway or text message gateway is a device that allows for efficient communication between mobile networks and short message service (SMS) applications such as SimpleTexting.
An MMS gateway, much like an SMS gateway, is the enabling technology through which businesses and individuals can send individual rich media messages to multiple different recipients, all at the same time. The two work exactly the same way. The only difference is MMS is used for sending photos, videos, and other multimedia content. Plus, with an MMS gateway, you can include up to 1,600 characters in your message!
Occasionally, people refer to SMS gateways as SMS aggregators. The two are exactly the same thing. The reason some people choose the term SMS Aggregator is because gateways “aggregate” all of the different mobile carries into one place.
You can think of an MMS gateway, or SMS aggregator, as a translator that’s fluent in all the mobile carrier languages—and it speaks your application’s language, too.
A text message polyglot, if you will. 🙂
There are various scenarios where you might come across an MMS or SMS gateway. Let’s talk about the one you’ll most commonly see with applications like SimpleTexting.
So, mobile carriers handle all the necessary processes of SMS messaging—e.g., routing, forwarding, and storing messages—inside Short Message Service Centers, or SMSCs.
Each mobile carrier typically builds a proprietary SMSC that isn’t compatible with any other SMSC.
Say you’re developing a web app to send bulk SMS messages. At some point, you’ll run into a fairly complex communication problem involving multiple mobile carriers and all of their incompatible SMSCs. It’s a big-time language barrier.
Without an SMS or text message gateway, your application would need to know how to talk to a bunch of different carrier services using a bunch of different languages and protocols.
With a gateway, however, your application only needs to talk to a single service—the gateway itself, which resolves the application-carrier conflict by taking orders from your app and translating them into all of the different dialects of SMSCspeak.
Anytime someone uses SimpleTexting’s web or mobile application to send a mass text campaign, they’re sending it through an SMS gateway, whether they realize it or not.
The same holds true, of course, for customers who use SimpleTexting’s API with their own applications.
The point is, these customers have a lot riding on their mass text messages. So it makes sense that an SMS/MMS gateway or aggregator would need to work consistently and quickly.
With that in mind, here are a few things to look for in a good SMS gateway or MMS gateway:
With SimpleTexting, you can rest assured that your mass texts are in good hands.
For what it’s worth, we offer our customers an uptime of 99.95%, guaranteed.
And our friendly support reps all speak at least one language very well. 🙂
Got any questions? Just contact us and ask away!