How To Write Texts Subscribers Actually Want To Read

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Wondering why subscribers don't interact with your text messages? See if you're making any of these common mistakes.

When people ask us how to get more people to interact with their text messages, we always ask them to read us the last campaign they sent out. When they’re done, our question for them is, “Would you reply or click on this message?”

It’s easy to fall into a habit of writing your marketing messages in the dreaded “robo-voice.” Some of the symptoms of robo-voice include:

  • Overly formal language
  • UNNECESSARY CAPS LOCK
  • Messages not written from the customer’s perspective
  • Texts without a clear CTA

If you or a loved one has ever been affected by these text faux pas, know that it’s not too late. It’s easy to write texts your customers will love. There’s no big secret to it. Follow along tip-by-tip as we show you how to write text messages your subscribers will actually want to interact with.

6 Ways To Write Stronger Text Messages

1. Use Contractions

Your texts should reflect the tone of your organization. Even if your business is formal, there’s still a way to write your texts so they sound human—use contractions.

Too formal:
We are excited to announce that come Monday you will see signage for Bonobos up at Atherton Mill. We do not expect any delays to the Dec. 2 opening date. If you have not responded to the invitation for the opening yet please do so. It is going to be a pleasure to see you all there!

✔️Casual, yet professional:
We’re excited to announce that come Monday you’ll see signage for Bonobos up at Atherton Mill. We don’t expect any delays to the 12/2 opening date. If you haven’t responded to the invitation for the opening yet please do. It’s going to be a pleasure to see you there!

2. Consider The Customer

In our introduction, we mentioned how important it is to write from your customer’s perspective. What we mean by this is that you want to ensure your texts are of interest to your audience, not just you as a marketer.

Marketer-focused:
Explore Black Friday deals starting today at Yankee Candle! http://txt.tl/mJPLPM

✔️Customer-focused:
Buy a gift for a friend and get yourself one for free! Treat yourself to BOGO Yankee Candles this Black Friday http://txt.tl/mJPLPM.

3. Write Like Your Message is For a Friend

We encourage brands to write like this if it suits them because most texts people receive are from their friends. You want your messages to fit right into their inbox. The best way to do this is to personalize your messages as much as possible.

Brand:
Check out these NEW styles for FALL. Old Navy has looks for the whole family at UP TO 30% OFF! http://txt.tl/mJPLPM

✔️Friend:
Hi Marta! We wanted to send you some of our favorite fall looks to help with your back to school shopping. Check them out & use code TEXT20 at checkout for $20 off any order of $100+! Happy shopping http://txt.tl/mJPLPM

4. Take It Easy with The Abbreviations

One of the benefits of text messages is that they’re brief and easy-to-read. That said, there’s no reason to go overboard and unnecessarily save characters. Instead of being clear and to-the-point, it comes off as tacky.

Too Informal:
Do U want 50% off UR next meal at The Noodle King? Show this txt at checkout. Today only.

✔️Just right:
Hey! Feelin’ hungry? Come into The Noodle King and take 50% off any of our entrees when you show this text at check out. Today only!

5. Ask More Questions

It’s always better to speak to your customers than to speak at them. Here’s a quick trick to increase the number of meaningful conversations you have with customers: ask them questions.

Uncaring:
Our winter clearance sale is starting now. Get some sweaters to go with your last purchase: http://txt.tl/mJPLPM

✔️Curious:
Hey, Adam—two quick things! 1) Our winter clearance sale is starting, just a heads up. 2) Were you happy with your last purchase?

6. Add Your Name at the End

The next time you want a response to your text, add your first name to the end. This will remind your contact that the message was sent from a real person who’s awaiting a reply.

Feels automated:
Hey Jamie, are you still interested in scheduling a free consultation? Feel free to call us at this number.

✔️Feels real:
Hey Jamie, are you still interested in scheduling a free consultation? Feel free to reply to this message or give me a call at this number. I look forward to hearing from you. -Ricardo

So there you have it. All that’s left is to take a deep breath and envision that you’re just chatting one-on-one with a customer—even though your messages may actually send to hundreds or thousands of people!

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