Outline illustration of a phone and SMS bubbles.

Group Texting

Group texting lets your business or organization reach large groups of people with a single text via SimpleTexting’s powerful SMS messaging platform. Sending a group text is easy, efficient, and affordable.

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Businesses Love SimpleTexting’s Group Texting Service

Starbucks uses SimpleTexting for SMS marketing. Century 21 uses SimpleTexting for SMS marketing. Stanford University uses SimpleTexting for SMS marketing. PEPSICO uses SimpleTexting for SMS marketing. UBER uses SimpleTexting for SMS marketing. LEGOLAND uses SimpleTexting for SMS marketing. Marriott uses SimpleTexting for SMS marketing. KAPLAN uses SimpleTexting for SMS marketing. Columbia University uses SimpleTexting for SMS marketing. Samsung uses SimpleTexting for SMS marketing. SimpleGive uses SimpleTexting for SMS marketing. Dennys uses SimpleTexting for SMS marketing. Chick-fil-A uses SimpleTexting for SMS marketing. Playtika uses SimpleTexting for SMS marketing. Michigan State University uses SimpleTexting for SMS marketing.

What Is Group Texting?

Group texting for business, also called group SMS texting or group SMS messaging, is the practice of using text messaging to communicate with and market to large groups of people. Subscribers must opt in to your list, so you always know you’re texting phones whose owners have consented to be contacted…which, of course, makes your messaging all that more effective.

These days, everyone has a phone. Every phone is text-enabled right out of the box. Texting is popular, it’s convenient, and everyone knows how it works. So why not put your message right where people already like to communicate?

Check out these amazing stats on group texts:

98% of mobile devices can receive texts.

98% of texts are opened.

95% of texts are read within 3 minutes.

Texts have a 45% average response rate.

Links in texts get 10x more clicks than email.

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How Group Texting Works

Find out how easy it is to send a group SMS or group text message.

Register a unique keyword.

Build or import your subscriber list.

Compose your text message campaign.

Send out your campaign.

Sounds simple enough, right? Well, it is, but we’re just getting started here. Let’s walk through an example of how one might put the power of group texting to good use.

Okay, here’s the story. Your grandmother shared her secret apple pie recipe with you, and you’ve decided to open a bakery to share it with the world. Let’s call the bakery Grandma’s Secret. Unfortunately, not very many people know about Grandma’s Secret or your incredible apple pie. You really need to get the word out and start generating sales. Luckily, you know about group texting.

So, you signed up for a free 14-day trial with SimpleTexting. Nice job. Inside your account, you click on the Keywords tab, register the keyword SecretRecipe, and write an auto-confirmation message that will be sent automatically to new subscribers.

Here’s what the registration screen looks like inside your account:

Example of how to set up a group text message with SimpleTexting

It’s time to promote this promising new marketing channel. Get your irresistible call-to-action and put it everywhere: on your website, your employees t-shirts, business cards, the local paper. Everywhere.

Soon, lots of people with sweet tooths have texted SecretRecipe to 555888, and you’re looking at a substantial list of subscribers.

Now you’re ready to begin sending out regular promotional texts. If you need some ideas to get the gears moving, we have ready-to-use text message templates for restaurants and a variety of other industries. Here’s an example of how a promotional message might look on a subscriber’s phone, including the initial confirmation message:

Example of a subscriber receiving a group text message

(Text -- Special deal this week - Order our famous apple pie and get a free coffee. Baked fresh daily. Offer expires Friday so stop by today!)

And with that, you can sit back and watch the people pour into your bakery.

Of course, this is just one example of what group texts can do for your business. Everyone knows in real life grandmother’s never share their secret recipes. But the part about group texting being an effective way to reach your audience and grow your business—that part’s true. Sign up for a free trial and find out for yourself. Our support team is available seven days a week to answer questions and help you reach your marketing goals.

Common Questions About Group Texts

  • What is a group text message or group SMS?

    A group text message is simply a single message that you send to a large number of people at once. The group size can be small, medium, large, or huge—it all depends on the number of subscribers you have.

  • How do you get subscribers for group texting?

    There are three easy ways to build a subscriber list with SimpleTexting: 1) Use a keyword to invite people to join, 2) add a web form to your site that lets people sign up online, or 3) import an existing list of subscribers.

  • How much does a group SMS service cost?

    Our plans start at $25 for 500 credits per month and go up from there. All plans come with unlimited keywords and contacts, reliable support from top-notch humans, and free incoming SMS messages. View plans and pricing here.

  • What about rules? Is group texting regulated?

    Yes, there are rules and regulations. For instance, you must obtain express consent from people before texting them, and you must provide an easy option for them to opt out of communications if they so choose. SimpleTexting does most of the ground work for you, though. We’ve built compliance right into our platform to make it as easy as possible.

Got any questions about group SMS messaging that aren’t listed above? Visit our FAQs page, check out the additional resources below, or contact us today.

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