Group texting for business, also called group SMS texting or group SMS messaging, is the practice of using text messaging to communicate with and market to large groups of people. Subscribers must opt in to your list, so you always know you’re texting phones whose owners have consented to be contacted…which, of course, makes your messaging all that more effective.
These days, everyone has a phone. Every phone is text-enabled right out of the box. Texting is popular, it’s convenient, and everyone knows how it works. So why not put your message right where people already like to communicate?
98% of mobile devices can receive texts.
98% of texts are opened.
95% of texts are read within 3 minutes.
Texts have a 45% average response rate.
Links in texts get 10x more clicks than email.
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Find out how easy it is to send a group text.
Sounds simple enough, right? Well, it is, but we’re just getting started here. Let’s walk through an example of how one might put the power of group texting to good use.
Okay, here’s the story. Your grandmother shared her secret apple pie recipe with you, and you’ve decided to open a bakery to share it with the world. Let’s call the bakery Grandma’s Secret. Unfortunately, not very many people know about Grandma’s Secret or your incredible apple pie. You really need to get the word out and start generating sales. Luckily, you know about group texting.
So, you signed up for a free 14-day trial with SimpleTexting. Nice job. Inside your account, you click on the Keywords tab, register the keyword SecretRecipe, and write an auto-confirmation message that will be sent automatically to new subscribers.
Here’s what the registration screen looks like inside your account:
It’s time to promote this promising new marketing channel. Get your irresistible call-to-action and put it everywhere: on your website, your employees t-shirts, business cards, the local paper. Everywhere.
Soon, lots of people with sweet tooths have texted SecretRecipe to 555888, and you’re looking at a substantial list of subscribers.
Now you’re ready to begin sending out regular promotional texts. If you need some ideas to get the gears moving, we have ready-to-use text message templates for restaurants and a variety of other industries. Here’s an example of how a promotional message might look on a subscriber’s phone, including the initial confirmation message:
(Text -- Special deal this week - Order our famous apple pie and get a free coffee. Baked fresh daily. Offer expires Friday so stop by today!)
And with that, you can sit back and watch the people pour into your bakery.
Of course, this is just one example of what group texts can do for your business. Everyone knows in real life grandmother’s never share their secret recipes. But the part about group texting being an effective way to reach your audience and grow your business—that part’s true. Sign up for a free trial and find out for yourself. Our support team is available seven days a week to answer questions and help you reach your marketing goals.
Ready to get started with group SMS texting? Sign up for a free trial today!
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