COVID-19 has disrupted several industries, and car dealerships have not been immune.
What’s even more interesting is that 57.6% of dealerships and repair shops say customers are deferring car maintenance because of the pandemic.
This is why it’s more important than ever to remind customers about the need for routine vehicle maintenance.
That’s the aim of these car sales email–and text message–templates.
If you’ve ever gotten an appointment reminder, you’ve experienced their cold, impersonal nature.
These kind of appointment reminder templates make it clear you’re not a person, but a data point.
Not a good look when people are already putting off their service date.
Instead you should write a friendly reminder that’s warm, personal, and effective. Here’s how to do it.
Before we share with you the actual template, it’s worth calling out a few other critical elements of a service email. You should include:
We also recommend including a line on your safety protocols. One of the reasons people are putting off car maintenance appointments is because they’re afraid of contracting the virus.
Annual service reminder [first_name]
It’s that time of year again. We have you penciled in for your yearly vehicle maintenance and check on [DATE].
We know it’s been a challenging year for everyone and car maintenance isn’t always a top priority.
So to make sure you stay safe on the road, we’re offering 10% off the price of our annual maintenance service which is normally [YOUR PRICE] and now is [PRICE WITH DISCOUNT].
You’ll have trained [BRAND] technicians, using the latest tools and diagnostic equipment, and the car will receive only [BRAND] genuine parts.
Not only this, but we have strict COVID-19 cleaning guidelines and protocols in place to ensure your safety.
Can I confirm we’ll see you at [DATE]? What time works?
We look forward to seeing you at [DEALERSHIP NAME] soon!
Our car service reminder email template has one big problem.
In 2020, the average open rate dropped to 21.3% (a slight decrease compared to 2019). That means roughly roughly only one in four people will even open it.
So if you have a 100 people, 21 will open it. Even if you have a whopping 50% conversion rate on the above email that’s 11 appointments.
Text messages have a 98% open rate. That means 98 of the 100 people will open it. Even if we halve the conversion rate to 25%, that’s 24 appointments.
If math isn’t your thing, the takeaway is this: if you want to more than double the number of appointments you book, send text messages.
For the best results, we recommend combining both text messages and emails. Here is what we mean.
The text acts as a short, to the point reminder and will also boost your email’s open rates.
You might have also noticed that in the template we tell people they can call the number the message comes from. (Here are some other car service SMS templates.)
If you take only two things from this article, they should be that:
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