On average, sales increase by 2.5% for every 2,000 business cards that get passed out. But how many times have you found yourself without a card to spare?
When it comes to networking the efficacy of business cards is undeniable, but distributing 2,000 cards is no small feat. And it certainly doesn’t allow for you to be caught without a card handy.
Unlike business cards, the modern businessperson is almost never without a cellphone.
Text message business cards are the modern solution for the on-the-go marketer. In this article we’ll explain what you need to get your virtual cards up and running in a fraction of the time it would take to get a new batch from the printers!
You can also follow along with this step-by-step video:
Before you begin, you’ll need to get set up with a business texting platform. We can text enable your landline or office number without interrupting your voice service.
You’ll also need to be able to set up a keyword in order to text a business card, something almost every text marketing provider can do. We’ll cover that in step three.
Now it’s time to design your business card. You can make a free one in Canva, a graphic design tool perfect for all skill levels. Download your .jpeg or .png file and keep it handy for the next few steps.
Based on your industry and use case, you may be able to gain access to a memorable short code such as 47177. With a short code, you’re able to attach a VCF (Virtual Contact File) as well as images.
Also known as a vCard, this is the standard file format used to digitally store contact information for individuals and businesses.
Just as a .jpeg or .png signifies a photo attachment, a .vcf is like an interactive business card photo for your phone!
You can turn your business card into a .vcf file with a host of free online services. Simply enter your information and they’ll do the rest!
Now that you have your card or .vcf file set up, you’ll need to attach it to a message. The easiest way to do this is through a keyword.
Keywords are words or phrases that your leads can text to a 10-digit number or designated text short code. With SimpleTexting, you can utilize one of our industry-specific short codes, or text-enable a different toll-free or landline number of your choice.
For example, let’s imagine you’re a dog groomer. If you’d like to share your business card with someone, you would prompt them to text “GROOMER” to 900900.
When you set up a keyword you’ll need to write something called an auto-confirmation message. This is a short message that acknowledges someone has texted in your keyword and shares with them what messages they can expect to receive from you.
In this instance, however, you would want to use your keyword confirmation message to attach your image and/or .vcf file.
This way, when someone texts your keyword, they automatically receive your business card without you needing to lift another finger!
💡SimpleTexting Tip: Because you attach a file to your keyword confirmation message, you’ll want to make sure you send an MMS message. You can read more about the difference between SMS and MMS here.
Once the message with your card is delivered, your recipient can save the file(s) to their cellphone. They could also open it and send it to their email or a colleague’s with Outlook, Apple Mail, iOS, Android or any other platform that supports electronic business cards.
When you send business cards via text you not only take your information with you everywhere, but you also receive your lead’s information in return. This makes it easy to follow up with folks quickly and without a need to return to your PC and fumble to find their card.
Level up your networking and watch your sales grow. It’s a win-win!
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